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▷ 3 Days Left! Brand Manager-Foot wear-Chennai

▷ 3 Days Left! Brand Manager-Foot wear-Chennai

The Banyan HR Consults ChennaiChennai, Tamil Nadu, India
5 hours ago
Job description

Job tittle : Brand Manager[You one]

Location : chennai

Salary : Upto 18LPA

Job Purpose :

Responsible for shaping and driving the brand identity, strategy, and market presence of You One

in the sports performance (footwear & apparel) category. This role demands a balance of strategy

and execution, building integrated campaigns, driving consumer engagement, and ensuring brand

relevance across retail, digital, and on-ground activations

Key Responsibilities & Accountability :

  • Develop and execute brand strategy, positioning, and value proposition aligned with

company vision.

  • Plan and run integrated marketing campaigns (ATL, BTL, digital, influencers, PR, on-

    • ground).

  • Manage content calendars and create “always-on” consumer engagement moments.
  • Conduct market and consumer research; track brand health metrics and identify insights.
  • Partner with digital / performance teams to ensure effective campaigns and user

    • experiences.

  • Drive retail and on-ground activations including in-store visibility, campus, and sports

    • events.

  • Create sales enablement tools : lookbooks, launch kits, VM guidelines, and training

    • decks.

  • Maintain e-commerce / marketplace brand presence (basic hygiene, listings, availability).
  • Manage brand budgets, track ROI, and ensure efficient use of spends.
  • Lead agency and partner relationships, ensuring on-time, on-budget, and high-quality

    • outputs.

    Functional Competencies :

  • Brand Strategy & Positioning
  • Integrated Campaign Management
  • Retail & On-Ground Activation
  • Digital & Performance Marketing Alignment
  • Consumer & Market Insights

    • Job Specification :

  • Experience : 5–7+ years in brand management / marketing (sports, athleisure, or lifestyle

    • category experience is a plus).

  • Education : Graduate / MBA in Marketing, Brand Management, or related field.
  • Background : Strong track record of developing and executing brand strategies, running

    • large-scale integrated campaigns, working with agencies / creators, and managing brand

    budgets (₹3–5 Cr+ preferred). Hands-on exposure to retail, on-ground activations, and digital

    marketing is essential.

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    Days Left • Chennai, Tamil Nadu, India