Marketing Copywriter

About the Role

We’re looking for a creative and performance-driven Copywriter to craft compelling communication across CRM, website, and performance marketing channels. From emails and WhatsApp messages to website banners, landing pages, and digital ads - your words will help shape how millions experience the joy of gifting with IGP.

This role is ideal for someone who understands how to balance creativity with conversion- blending engaging storytelling with results-driven messaging.

What You’ll Do

• Creative conceptualization : Understand briefs to translate marketing goals into ideas and copy that are exciting, effective, and true to IGP’s brand voice.
• Write high-performing copy across emails, WhatsApp, push notifications, and paid ads (Meta, Google, etc.)
• Craft compelling website content — from homepage banners and category descriptions to landing pages and product narratives.
• Develop sharp campaign ideas in collaboration with the design and marketing teams.
• Adapt brand tone of voice across multiple formats and audience segments.
• Leverage data and insights to refine messaging and optimize performance.
• Conduct competitor and trend research to keep content relevant and impactful.
• Collaborate cross-functionally with creative, CRM, and performance teams to deliver cohesive campaigns.
• Write for offline and retail touchpoints - including standees, message cards, packaging copy, influencer kits, and event / stall creatives.

What We’re Looking For

Nice-to-Haves