Want An Experienced Adobe GenStudio Expert (Performance Marketing Specialist)

Company : Hykez Technologies India Pvt. Ltd.

Experience : 4-5 years (Mandatory)

Location : Remote

Employment Type : Full-time / Freelance

The Role :

We are seeking a forward-thinking Performance Marketing Specialist with deep, hands-on experience in  Adobe GenStudio . In this role, you will be the bridge between creative content and campaign performance, using GenStudio to rapidly produce, test, and optimize high-performing assets at scale. You will be instrumental in building a new, agile content supply chain that directly impacts our ROI.

Key Responsibilities

• Serve as the in-house subject matter expert on  Adobe GenStudio , including  Firefly ,  Express , and  Workfront , for the performance marketing team.
• Use GenStudio to rapidly ideate, generate, and produce a high volume of creative variations (imagery, text, templates) for A / B testing across paid social, PPC, display, and email marketing channels.
• Analyze campaign performance data to identify winning creative elements and inform the next cycle of asset generation, creating a continuous feedback loop.
• Collaborate with designers and content strategists to establish scalable creative workflows and brand-compliant templates within the Adobe ecosystem.
• Manage and organize digital assets and creative briefs using  Adobe Workfront  to streamline collaboration and project timelines.
• Stay ahead of the curve on new GenStudio features and generative AI trends, proactively identifying opportunities to improve campaign efficiency and effectiveness.
• Report on the impact of GenStudio-driven content, demonstrating how speed-to-market and creative agility contribute to key performance metrics (CTR, Conversion Rate, ROAS, etc.).

What We're Looking For (Qualifications & Skills)

Must-Haves :

Nice-to-Haves (Bonus Points For) :

Basic knowledge of digital asset management (DAM) principles.