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Techmagnate - Social Media Expert
TechmagnateDelhi NCR, India30+ days ago
Job descriptionLead development of high- quality content - including whitepapers, videos, carousels, polls, and opinion pieces - that builds trust and authority. Oversee planning and execution of social campaigns that support lead generation, funnel nurturing, event promotion, and product / service awareness. Build and mentor a team of B2B- focused social media professionals and content creators. Track performance metrics like engagement, follower growth, CTR, impressions. Continuously optimize strategies based on audience insights and platform analytics. Develop executive branding strategies for leadership teams (especially on LinkedIn). Stay on top of B2B social trends, AI- enabled tools, and best practices to ensure innovation and differentiation. 8+ years of experience in social media marketing, with at least 4+ years in a B2B environment. Proven track record of managing LinkedIn- first strategies that deliver engagement and leads. Strong understanding of B2B customer journeys and how social fits into demand generation. Excellent storytelling, visual communication, and editorial planning skills. Experience in SaaS, IT, BFSI, or other enterprise categories is a strong advantage. Proficient in tools like LinkedIn Campaign Manager, Hootsuite, GA4, HubSpot / Salesforce (a plus), etc. Strong leadership, communication, and stakeholder management skills.
Role Overview :
We are seeking a Social Media Expert with a minimum experience of 8- 10 years and strong B2B background to lead strategy and execution across social platforms. This role requires a deep understanding of how to use social media for brand building, lead generation, and thought leadership in complex, high- consideration purchase environments.
Key Responsibilities :
Strategic Leadership :
- Define and implement social media strategies tailored to B2B audiences across platforms like LinkedIn, YouTube, and niche communities.
- Drive positioning, messaging, and executive branding that align with brand voice and business goals.
Content & Campaigns :
Team Management :
Analytics & Optimization :
Thought Leadership & Trends :
Who You Are :
(ref : iimjobs.com)
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Social Media Expert • Delhi NCR, India
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