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Social Media & Community Executive
LydiaGS IMPEX International Pvt LtdIndia2 days ago
Job descriptionBuild, grow, and manage active communities across social platforms. Create engaging conversations, live sessions, and community challenges to drive participation. Manage and moderate Social media tools to boost niche audience engagement. (Bonus : Discord and Reddit) Continuously monitor, analyze, and optimize campaigns to improve KPIs such as : Engagement Rate (likes, comments, shares, reactions) Follower Growth Rate Community Retention Rate (active members vs inactive) CTR (Click-through Rate) on posts / ads Video Views & Completion Rate for OTT content promotions Conversion Rate (sign-ups / downloads attributed to social media) Sentiment Analysis (positive vs negative engagement ratio) Perform A / B testing on creatives, formats, and posting times to optimize performance. Track and report campaign performance using tools like Meta Insights, YouTube Analytics, Google Analytics, or equivalent dashboards. Work with content creators, influencers, and brand partners to expand reach. Collaborate with In-House marketing, design, and product teams to align messaging with broader campaigns. 6+ years of experience in social media strategy, execution, and community management. Proven track record of scaling communities and optimizing campaigns for measurable outcomes. Hands-on experience with Discord and Reddit engagement. Strong knowledge of social media algorithms, trends, and analytics tools. Advanced skills in data analysis and campaign optimization for performance marketing. Excellent written and verbal communication, with creative copywriting skills. Ability to multitask and deliver results under deadlines. Opportunity to lead and optimize the social presence of a growing OTT platform. Creative and strategic ownership of campaigns with measurable impact. Competitive salary and growth opportunities in a dynamic work culture. On-site role in Mysore with a collaborative team environment.
Job Description
Position : Social Media & Community Executive
Experience Required : 6+ Years
Location : Mysore (On-Site)
About the Role
We are looking for an experienced Social Media & Community Executive to join our team in Mysore. This role requires strategic thinking, creativity, and data-driven decision-making to drive social media growth and build a vibrant community for our OTT app project. The ideal candidate will have a strong understanding of platform algorithms, hands-on experience with Discord and Reddit, and proven success in optimizing social media campaigns for performance metrics.
Key Responsibilities
Social Media Strategy & Management
- Develop and execute comprehensive social media plans for the OTT app project across various platforms, including Instagram, Facebook, TikTok (X / Twitter), LinkedIn, and YouTube.
- Manage content scheduling, posting, and distribution to ensure maximum visibility and reach.
- Maintain a consistent brand voice, tone, and alignment across all platforms.
Community Engagement
Optimization & Metrics
Collaboration & Partnerships
Desired Skills & Qualifications
What We Offer
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Social Media Executive • India
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