Head - Sales & Marketing

About RAYS Education

RAYS Education is a premier medical and engineering entrance coaching institute with over 20 years of legacy, led by highly experienced faculty with a proven track record of producing top ranks and consistent selections. We focus on outcome-driven mentoring, strong academic foundations, and ethical guidance for students aspiring for IITs, NITs, AIIMS, IISc, and other top government colleges.

Role Overview

The Head – Sales & Marketing will own revenue growth, demand generation, and brand leadership across RAYS Education's offline centres and online programs. This role will lead inside sales, performance marketing, school partnerships (B2C & B2B) and admissions across NEET, JEE, Foundation, and allied verticals.

The role demands a leader who can build scalable funnels, integrate digital-first growth with on-ground execution, and manage large, multi-channel teams—similar to hybrid growth models used by leading education brands.

Key Responsibilities

1. Revenue Ownership & Growth Strategy

• Own end-to-end revenue targets across all verticals and formats (offline, online, hybrid).
• Design annual and quarterly admissions and sales plans with clear centre and vertical-wise targets.
• Build pricing, scholarship, and offer strategies aligned with both volume and quality outcomes.

· Drive predictable growth across academic cycles and peak seasons.

2. Inside Sales & Admissions Operations

• Lead centralized inside sales and counselling teams handling digital, phone, and walk-in leads.
• Define enquiry management, lead scoring, follow-up cadences, and conversion playbooks.
• Improve lead-to-admission conversion, counselling quality, and turnaround time.

· Integrate CRM systems across online and offline funnels for unified visibility.

3. School Outreach – B2C & B2B

• Drive school-focused B2C initiatives: seminars, scholarship exams, counselling programs etc.
• Build B2B school partnerships for integrated programs, foundation batches, and long-term pipelines.
• Develop structured engagement models for principals, teachers, and management.
• Ensure strong ground presence and relationship continuity across academic years.

4. Offline Centre Marketing & Local Growth

• Own centre-level marketing plans including local activations, outdoor, print, events, and community outreach.
• Enable Centre Heads with toolkits, budgets, and playbooks to drive consistent execution.
• Monitor centre-wise funnel health, conversion ratios, and ROI.

· Balance brand consistency with local market customization.

5. Team Leadership & Capability Building

• Build, lead, and mentor multi-layered teams across sales, inside sales, marketing, and partnerships.
• Set clear KPIs, incentive structures, and performance dashboards.
• Drive hiring, training, and leadership development for scale.

· Create a culture of accountability, data-driven decision-making, and ethical selling.

7. Data, Analytics & Governance

• Build robust forecasting and reporting systems for leadership reviews.
• Continuously benchmark against competition and evolving market dynamics.

Ideal Candidate Profile

Experience

• 8-10 years in sales & marketing leadership, preferably in:
• Coaching institutes / Edtech
• Hybrid offline–online education models
• High-involvement B2C businesses
• Proven experience scaling inside sales + performance marketing engines.

Skills & Mindset

• Deep understanding of education buyer journeys (students, parents, schools).
• Strong command over digital funnels and on-ground execution.
• Ability to manage complexity across multiple verticals and geographies.
• Analytical, process-driven, and outcome-focused.
• Credible leader who can work closely with academic and operations teams.

Skills Required
Sales, Crm Systems, Inside Sales, Data Analytics, Marketing, Performance Marketing