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Video Strategist – FMCG (Personal Care / Talcum Powder Category)

Video Strategist – FMCG (Personal Care / Talcum Powder Category)

Asoka-Thyderabad, telangana, in
3 days ago
Job description

Location : Hyderabad / Hybrid

Company : Asoka-T (Asoka sandalwood talcum Powder)

About the Company

At Asoka-T , we believe every story carries a fragrance of its own — rooted in tradition, crafted with care, and made for today’s generation.

We’re looking for a Video Strategist who can translate our brand essence into compelling visual stories that connect with millions of consumers across India.

Role Description

  • Develop and execute a video content strategy for social media, digital ads, and brand campaigns.
  • Conceptualize and script engaging content that reflects Asoka-T’s heritage and freshness .
  • Collaborate with creative, marketing, and product teams for campaign planning and execution.
  • Manage video production from ideation to publishing — coordinating shoots, reels, and product visuals.
  • Analyze performance metrics (views, retention, engagement) to refine content strategy.
  • Stay ahead of video trends, editing styles, and platform algorithms (Instagram, YouTube, Meta Ads).

What We’re Looking For

  • 3–6 years of experience in video strategy, digital marketing, or creative direction .
  • Strong understanding of storytelling for FMCG / D2C brands .
  • Experience in planning and optimizing video campaigns .
  • Basic knowledge of editing tools (Premiere Pro, Final Cut, CapCut, etc.).
  • A creative thinker with attention to detail and a pulse on Indian consumer trends.
  • Why Join Us

  • Be part of a heritage brand reimagined for today’s market.
  • Creative freedom to shape how Asoka-T tells its story.
  • Collaborative environment within the BBM Group , with opportunities for growth across brands.
  • 📩 Apply now – Send your resume and video portfolio / reel to communications@biopharmalabs.in

    or apply directly through LinkedIn.

    Create a job alert for this search

    Fmcg Personal Talcum • hyderabad, telangana, in

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