Media Execution & Operations Associate Analyst

Overview

Hands on keyword plan, manage, execute and optimize performance marketing campaigns across European markets with primary focus on Amazon marketing services, Citrus & Criteo ads. This role will be responsible for working closely with the eComm commercial leads in each of the markets to understand objectives, priority products and budgets in order to launch campaigns that deliver results.

Responsibilities

Campaign planning :

• Partner with commercial teams to understand objectives, challenges, priorities and budgets
• Conduct forecasting for annual and monthly budgets
• Ensure deployment of best practices in all performance and on-platform search campaigns across markets
• Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion
• Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share

Campaign execution :

Reporting and optimization :

Qualifications

Candidate profile

Skills Required

Keyword Research, Cpc, Ppc, CPM