Brand Creative Lead

Creative Lead – Design, Copy & Video Reporting - Creative Head We’re looking for a creative leader with strong aesthetics, leadership and communication skills to inspire, manage and elevate our creative output - across design, video, copy and content for both online and offline channels. Role Overview As the Creative Lead, you will head a multidisciplinary team of graphic designers, video editors, and copywriters—guiding them from concept to execution. You’ll ensure fresh ideas are explored, output stays brand-elevating, and operations run smoothly. This role calls for equal parts creative leadership, content vision, and operational oversight, with a strong understanding of how design and copy work together to tell compelling stories. Key Responsibilities

• Creative & Content Leadership : Own the creative vision for all brand touchpoints—design, video, copywriting, and content—across digital and offline channels.
• Content for Online & Offline Channels : Develop and oversee creatives for e-commerce, social media, paid ads, emailers, in-store displays, packaging, and more.
• Trend Awareness : Keep a pulse on fashion, jewellery, content, and social media trends, as well as competitor strategies, to ensure fresh and relevant output.
• Idea Generation : Lead brainstorming sessions to inspire innovative campaign and content ideas that resonate with diverse audiences.
• Cross-Functional Collaboration : Partner with brand, social media, marketing, and studio teams for unified creative execution.
• Quality Control : Review and approve all creative work—design and copy—ensuring brand alignment and platform optimization.
• Operational Excellence : Oversee timelines, workloads, and workflows to ensure on-time, high-quality delivery.
• People Management : Mentor, motivate, and upskill a team of creative professionals, fostering both visual and written communication skills.
• External Coordination : Manage relationships with creative agencies, freelancers, and production partners when required. Candidate Profile
• Graduation in Design, Visual Communication, Fashion Communication, or similar.
• 8–10 years of experience in creative and content roles, with at least 3–4 years leading a multidisciplinary team.
• Proven experience in fashion, retail, or e-commerce with a portfolio showcasing design, video, and content work.
• Strong understanding of social media creative formats, content marketing, and campaigns.
• Expertise in both digital and print design, with knowledge of production processes for each.
• Strong understanding of brand tone and copy alignment, with the ability to guide effective messaging.
• Excellent leadership, communication, and presentation skills.
• Ability to think strategically while remaining hands-on in guiding execution.
• Experience managing high-volume creative operations.
• Bonus : Knowledge of photography (product / model) and post-production workflows.