Search Engine Optimization Specialist

About the Role : We are seeking a highly motivated SEO Associate with 1-2 years of hands-on experience in on-page, off-page, and technical SEO . The ideal candidate will have a solid understanding of modern SEO practices, including AI-driven search and algorithm updates, to help us enhance our online presence, increase domain authority, and drive qualified organic traffic.

Key Responsibilities :

Off-Page SEO & Outreach

Develop and execute link-building strategies to acquire high-quality, relevant backlinks from authoritative websites.

Conduct targeted outreach campaigns to bloggers, publishers, and influencers to secure guest posts, brand mentions, and inclusion in niche-specific resources.

Create and promote listicles, case studies, infographics, and shareable content to attract organic backlinks.

Build relationships with online communities, forums, and social platforms to improve referral traffic and brand authority.

Monitor backlink profiles using tools like Ahrefs or SEMrush, disavow toxic links, and continuously improve link quality.

On-Page SEO

Optimise website pages, blog posts, and landing pages for targeted keywords.

Implement internal linking strategies and improve site structure for better crawlability.

Technical SEO

Perform site audits and fix technical issues affecting crawl, indexation, and site performance.

Implement hreflang tags, canonicalization, and localisation best practices for geo and multi-regional SEO.

Ensure the website is optimised for AI crawlers and LLM-friendly structured content delivery.

Optimise website speed, mobile usability, and structured data.

Keyword Research & Content Planning

Conduct in-depth keyword research using tools like Ahrefs, SEMrush, Google Keyword Planner, and AnswerThePublic to identify primary, secondary, and long-tail keywords.

Focus on conversational and question-based queries to optimize for Answer Engine Optimization (AEO) and AI Overviews.

Map entities, intents, and context for better LLM comprehension in search.

Analyse keyword difficulty, search intent, and competition levels to prioritise target terms.

Map keywords to specific pages and create a keyword targeting strategy for new and existing content.

Identify content gaps and new topic opportunities based on competitor analysis and market trends.

Use data-driven insights to guide blog content, landing page copy, and meta optimisations.

Monitor keyword rankings and adjust strategies for continuous improvement.

SEO Trend & Algorithm Monitoring

Stay up-to-date with the latest SEO trends, search engine algorithm changes, and AI-driven search technologies.

Stay ahead of evolving search trends, including Google SGE (Search Generative Experience) and AI-driven ranking algorithms.

Experiment with AI and LLM tools (ChatGPT, Gemini, Claude, etc.) for content ideation, optimization, and competitor analysis.

Use prompt engineering and entity mapping to enhance SEO content for LLM interpretability.

Continuously learn and apply AEO and semantic SEO principles to improve visibility in AI-generated responses.

Content Creation & Optimisation

Create, edit, publish and optimise content for SEO performance.

Ensure all content meets brand guidelines and SEO best practices.

Looking At :

1-2 years of proven SEO experience.

Strong knowledge of on-page, off-page, and technical SEO.

Experience with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and AI tools etc.

Familiarity with AI-driven search trends, LLMs, Geo and how they impact SEO.

Strong analytical skills and ability to interpret SEO data.

Excellent communication and content writing / editing skills.

Ability to work independently and in a team setup, and manage multiple priorities.

Excellent problem-solving and decision-making skills.

Clear and concise communication skills.