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Head of Marketing

ConfidentialGurugram, Gurgaon / Gurugram, India

8 days ago

Job description

ROLE- Growth Marketer – Brand-Led, Outcome-Obsessed

Location : Gurgaon (India-first, Global-ready)

Type : Full-time

Experience : 6–12 years

Seniority : Leadership

SARAS AI Institute is the world's first online, AI-only, U.S.-Approved degree-granting institution — making job-ready AI education radically affordable and globally accessible.

We're reimagining what an AI-first Instutions looks like — backed by top-tier advisors, IIT / NIT partnerships, a global curriculum, and real job pipelines.

We've built the AI learning hub, The world's noticing. Now we need a Growth Marketer who can make it unforgettable.

What You'll Drive

Brand-Led Growth

You'll own and execute full-funnel campaigns that build awareness, trust, and action
Shape how the world perceives SARAS — across campuses, LinkedIn feeds, parent WhatsApp groups, and global career sites

Content That Converts

Turn boring into bold : transform value props into viral carousels, explainers, reels, and lead magnets

Write (and help design) copy that lands — on websites, emails, and pitch decks

Experiments With ROI

Run A / B tests across email flows, social hooks, LinkedIn DMs, event formats, and lead capture forms

Track what works, kill what doesn't, double down on winners

Student & Partner Acquisition

Build pipelines from K-12 schools, colleges / Universities, and working professionals

Design outreach and re-engagement journeys across India and global regions

Bonus if you've cracked parent / student influencer loops or advisor-sales synergy

Amplify Presence

Support founder-led storytelling on LinkedIn + podcasts

Get SARAS featured in the right places (PR, partnerships, panels, invites)

You'll Thrive Here If You…

Have 6–12 years of experience in growth marketing, B2C / B2B2C funnels, or early-stage brand building

Think in terms of experiments, not campaigns

Have written copy, designed creatives, or tested lead magnets yourself

Can plug into college audiences, student mindsets, or working professionals

Are obsessed with conversion metrics, not just reach

Love that no two days feel the same

You'll Love This Role If You Want…

Zero red tape. Full ownership. Founding team energy.

Your work to directly impact how thousands enter the AI workforce

To shape a global brand that still feels human, playful, and student-first

The thrill of building something with no blueprint — just ambition

When You Apply

Along with your application, please share :

One campaign or piece of content you've created that you're proud of

One idea you'd love to try at SARAS — wild or simple, we're all ears

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Skills Required

B2C funnels, Growth marketing, PR partnerships, B2B2C funnels, Lead magnets

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Head Of Marketing • Gurugram, Gurgaon / Gurugram, India