SEO and Content Optimization Specialist

Protyze i s a fast-growing nutrition and wellness brand building science-backed, high-quality functional products for modern consumers. We are focused on growth through data-driven marketing, brand storytelling, and performance-led scale across digital platforms.

Role Overview

We're looking for a data-driven and creative SEO Specialist who will play a key role in increasing our organic reach, driving qualified traffic, and improving search engine visibility across our product categories, content, and digital assets. This role requires a blend of analytical thinking, technical SEO knowledge, and a passion for health, wellness, and content optimization.

Key Responsibilities

• Conduct comprehensive SEO audits and implement on-page, off-page, and technical SEO strategies.
• Perform keyword research to identify high-impact opportunities for growth.
• Optimize website architecture, page structure, and internal linking for crawlability and user experience.
• Collaborate with content and design teams to create SEO-friendly blog posts, landing pages, and product descriptions.
• Monitor and report on key SEO metrics (rankings, traffic, CTR, etc.) and develop actionable insights.
• Manage backlink outreach, link-building strategies, and analyze competitors' SEO tactics.
• Stay updated on the latest algorithm changes, SEO trends, and tools to ensure continuous performance improvement.
• Work closely with developers to implement technical fixes and schema markup.

Requirements

What We Offer