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Head of Marketing || B2B Tech Product

Head of Marketing || B2B Tech Product

ConfidentialDelhi, India
1 day ago
Job description

MANDATORY CRITERIA - experience in B2B Tech Product Marketing.

THE ROLE

We are seeking an experienced Head of Marketing to lead and scale the marketing function for a high-growth B2B Software Organisation.

The ideal candidate will bring in 15+ years of experience in B2B marketing leadership, with strong expertise in Enterprise Technology Markets and a proven record of driving Brand Growth, Product Positioning, and Market Differentiation.

This is a strategic role requiring a balance of Market Insight, Product Marketing expertise, and Leadership Capability.

Span of Control : Create the Marketing Roadmap for a B2B Product Organisation and own its execution

Qualification : MBA in Marketing

Experience 10-15 years in B2B marketing, with at least 5 years in a leadership role.

Designation : Vice President

Location : Thane

Reporting to : COO

JOB RESPONSIBILITIES

Product Marketing

  • Lead market intelligence, competitive analysis, and customer insights to guide positioning and differentiation.
  • Develop and maintain clear product messaging and value propositions tailored to enterprise buyers.
  • Partner with product management to define go-to-market strategies, launch plans, and sales enablement tools.
  • Create compelling collateral, case studies, and solution briefs that articulate business value and outcomes.

Brand & Communication

  • Shape and strengthen the company’s brand narrative and positioning in target markets.
  • Lead corporate communications, PR, analyst relations, and industry event participation.
  • Champion content marketing initiatives such as whitepapers, webinars, and thought leadership programs.
  • Strategic Leadership

  • Define and execute the end-to-end marketing strategy aligned with business growth objectives.
  • Position the company as a category leader in the B2B software space through brand building and thought leadership.
  • Partner with executive leadership to ensure marketing priorities are aligned with sales, product, and customer success goals.
  • Demand Generation & Growth

  • Drive pipeline growth through integrated campaigns, events, partnerships, and account-based marketing.
  • Collaborate closely with sales to ensure lead quality, conversion, and ROI.
  • Establish and track KPIs for campaign performance and customer acquisition.
  • Team Leadership

  • Build, mentor, and manage a high-performing marketing team spanning product marketing, demand generation, and communications.
  • Foster a culture of accountability, creativity, and cross-functional collaboration.
  • Manage relationships with external agencies and ecosystem partners.
  • CANDIDATE PROFILE

    Experience and Competencies

  • 10-15 years of experience in B2B marketing, with at least 5 years in a leadership role.
  • Strong background in product marketing and go-to-market execution for enterprise software / SaaS.
  • Demonstrated success in brand building, demand generation, and sales enablement.
  • Track record of working closely with product and sales leaders to drive measurable impact.
  • Excellent leadership, communication, and stakeholder management skills.
  • MBA / PGDM in Marketing, Business, or related field (preferred).
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    Head Of Marketing • Delhi, India

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