Brand Partnerships Lead (Activation & Collaborations)

Location : Gurgaon (Hybrid)

Reporting to : Head of Marketing

Function : Brand, Partnerships & Cultural Strategy

Role Summary

BattleBucks is looking for a creative, culturally plugged-in Brand Partnerships Lead (Activation & Collaborations) to shape how the brand shows up in culture and builds meaningful consumer connections beyond traditional marketing.

This role is built for someone who thrives on ideas, storytelling, and execution. You will spearhead brand activations, experiential marketing, and cross-brand partnerships that elevate BattleBucks within gaming, pop culture, creator communities, and youth culture at large.

You’ll operate at the intersection of creativity, strategy, and relationship-building crafting brand moments that expand our presence, create cultural relevance, and earn consumer love.

Key Responsibilities

1. Brand Activations & Experiences

• Conceptualize and execute immersive gaming, pop-culture, and digital-first brand activations for BattleBucks.
• Transform campaign objectives into high-impact experiences that drive engagement, visibility, and earned media.
• Identify cultural and gaming ecosystem moments (tournaments, creator events, festivals, esports IPs) for brand presence.
• Lead end-to-end execution across ideation, pitches, vendor management, production, and on-ground storytelling.

2. Cross-Brand & Strategic Partnerships

3. Community Building & Cultural Relevance

4. Project & Stakeholder Management

Key Requirements

Who We’re Looking For

A creative, right-brained storyteller with the structure of a left-brained executor.

Someone who :