Brand and Content Professional - Intern

Job Summary :

As a Brand & Content Strategist at IBM, you will develop and execute audience-centric messaging, branding, and content strategies to position IBM's data for AI offerings. You will orchestrate brand-to-demand journeys, collaborate with cross-functional teams, and create distinctive, engaging experiences that drive awareness, familiarity, and consideration for IBM's products and services.

Key Responsibilities :

• Brand & Content Strategy : Develop compelling brand, messaging, and content strategies that deliver the right content, at the right time, to the right audiences, driving measurable outcomes throughout the funnel.
• Audience-Centric Execution : Orchestrate a cohesive brand-to-demand journey for offerings, collaborating with internal and external stakeholders, media partners, digital strategists, and field marketers.
• Creative Innovation : Propose and execute bold, differentiated content experiences that convey the value of IBM offerings beyond typical formats such as white papers or demos.
• Agile Collaboration : Work in an agile squad environment to make evidence-based decisions quickly and drive consensus among stakeholders.
• Partner Management : Collaborate with creative teams and external partners to efficiently produce high-quality product content.
• Testing & Optimization : Demonstrate a growth mindset by continually testing, measuring, and optimizing strategies to ensure the best outcomes and audience experiences.

Required Education :

Required Technical and Professional Expertise :

Preferred Technical and Professional Experience :

Skills Required

Brand Strategy, Content Strategy, audience engagement, Analytical Thinking