Sr Associate-Digital Marketing

We are looking for a seasoned / experienced Google Ads Specialist, to be based in our Mumbai HQs.Someone with at least 2 + years of experience, having worked with fast paced Adtech agencies orcompanies in a dynamic, high-performance work atmosphere.Core Responsibilities

• Apply appropriate analysis and optimization techniques to scale paid media performancecampaigns on Google Ads
• Run both regular as well as retargeting campaigns on Search + Display campaigns on Google
• Construct top targeting segments based on campaign goals through demographic data, Affinitymarkets, Custom Audiences, and other available data
• Use data from Google Ads as well as our internal data tools to expand, evolve, and optimize paidperformance campaignsAbout the Role
• Perform daily