Web Site Efficiency Expert

Job Description : About the Position :

We seek a detail-oriented and technically skilled Website Optimization Professional to maintain and improve our custom WordPress website.

This role requires technical expertise in template files, functions, and custom fields.

Key Responsibilities :

• Maintain and update a custom-coded WordPress theme.
• Collaborate with marketing team members to publish and optimize new landing pages, blog content, and conversion assets.
• Run regular site audits to identify UX issues, page speed problems, and outdated content.
• Conduct market research, propose ideas to improve conversion rates, design and conduct A / B tests.
• Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
• Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies.
• Set up and manage integrations (e.g., Google Tag Manager, Google Analytics 4).
• Track and report on website metrics and user behavior using GA4, Hotjar / Clarity, Search Console, or similar tools.
• Maintain technical documentation of site architecture, custom post types, and plugin configurations.
• Stay current on WordPress core updates, security practices, and modern development techniques.

Required Qualifications :

Nice-to-Have Skills :