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Google & Meta Ads Specialist - Fintech
OneNDFkollam, India7 days ago
Job descriptionMinimum 2–4 years of performance marketing experience. Proven track record running paid campaigns for Business Loans , Home Loans , and Loan Against Property . Strong understanding of lending buyer personas, funnel optimisation & lead qualification. Hands-on experience with Google Ads Manager, Meta Ads Manager, GA4, CAPI, and lead-gen automation tools. Ability to work with cross-functional teams (product, sales, content). Strong analytical mindset and comfort working with numbers.
OneNDF is looking for a Performance Marketing Specialist who has hands-on experience running high-intent lead-generation campaigns specifically for :
Business Loans
Home Loans
Loan Against Property (LAP)
If you understand the lending ecosystem, credit-focused targeting, compliance-safe ad frameworks, and how to scale high-quality leads while maintaining CAC efficiency — we want you.
Key Responsibilities
- Plan, execute & optimise Google Ads and Meta Ads campaigns for loan products.
- Build segmented audiences & custom funnels focused on high-conversion users.
- Track, measure & improve CPL, CAC, and lead quality.
- Create data-driven landing pages and ad creatives to enhance conversion rates.
- Manage budgets, forecasts, A / B tests, and performance reporting.
- Ensure compliance with financial advertising guidelines.
Requirements
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Google Ads Specialist • kollam, India
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