About Our Client : This company operates in the premium cycling space, focusing on a niche market that prioritizes custom-built, robust framesets and components. They have a strong e-commerce presence and foster a loyal following through community-driven marketing.
Designation : Marketing Executive
Location : Bangalore
Experience : Minimum 3 Years
Qualification : Graduate in Marketing, Communications, or related field
About the role : The Marketing Executive will be responsible for supporting and executing marketing initiatives across digital, retail, and event channels. The role demands a creative, detail-oriented individual who is passionate about the motorcycle lifestyle and can help elevate brand awareness, drive sales, and engage with our growing rider community.
Responsibilities :
- Execute marketing campaigns for product launches and promotions.
- Manage social media channels and assist in digital advertising efforts.
- Work with the central marketing team for creative content and design development.
- Coordinate with the sales team to develop retail marketing initiatives.
- Organize and support motorcycle events, rides, and trade shows.
- Monitor marketing performance metrics and report results.
- Assist in building relationships with influencers and media outlets.
- Support development of dealer marketing kits and promotional tools.
- Develop brand awareness and visibility campaigns at retail channels.
Requirements :
Minimum 3 years of experience in marketing; automotive / lifestyle sector is a plus.Proficiency in basic design tools (e.g. Canva).Proficiency in social media, digital ads is a plus.Good understanding of brand positioning and marketing funnels.Passion for motorcycling and understanding of motorcycle accessories is a strong plus.Key Attributes :
Creative and detail-orientedStrong communication and copywriting skillsAnalytical and performance-drivenTeam player with ability to multitaskEnergetic and self-motivated