AM - Marketing (BD)

Key Responsibilities :

• Annual Business Plan (ABP) Support :
• Facilitate the development and execution of the annual business plan , ensuring alignment with corporate objectives.
• Collaborate with cross-functional teams to set realistic and achievable business targets.
• ABP Development & Implementation :
• Oversee the creation of area-wise and product-wise ABPs , ensuring they reflect market dynamics, sales forecasts, and growth opportunities.
• Implement strategies to achieve ABP goals effectively across all designated areas and product lines.
• Order Booking & Sales Execution :
• Ensure order booking aligns with the ABP targets, tracking performance against goals.
• Monitor sales pipelines, identify bottlenecks, and implement corrective actions to maintain momentum.
• Marketing-Operations Budget Management :
• Plan, administer, and control the marketing-operations budget to maximize ROI on marketing initiatives.
• Monitor budget utilization, track expenses, and ensure cost-effectiveness in marketing campaigns.
• Sales Monitoring & Collection Control :
• Monitor and control sales performance and collections to ensure they meet the targets set in the ABP.
• Analyze sales data, identify trends, and provide actionable insights to improve performance.
• Reporting & Analysis :
• Prepare regular reports on business performance, sales activities, and financial outcomes.
• Provide data-driven recommendations to senior management for strategic decision-making.
• Stakeholder Collaboration :
• Work closely with sales teams, marketing, finance, and supply chain to ensure seamless execution of business plans.
• Foster strong relationships with key stakeholders to support business growth.

Preferred Candidate Profile :

Skills Required

Business Planning, Business Development