Senior Marketing Manager

At Horizontal Digital, we hold ourselves to one key belief : You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results :

Lock arms

We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle

We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change

From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.

Elevate empathy

We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle

We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

But enough about us. Let’s talk about you.

The Senior Marketing Manager works with in-house marketing team and business stakeholders to develop a GTM market strategy to increase brand awareness, capture demand (leads / MQLs / SQLs), and grow market share across both prospective clients and candidates.

What you’ll do :

• Tell compelling stories across various mediums and outlets to establish Horizontal Digital as a thought leader in Digital, AI and CX across relevant industries and channels.
• Create engaging customer stories and case studies relevant across India.
• Work with the global marketing team to deliver strategic and tactical campaigns which can be replicated in India dependent on target. Localizing where required.
• Develop campaign performance reporting and analyze performance to optimize channels, content, and campaigns.
• Plan, execute, and measure sales, partner, and sponsorship events – these will be independent as well as jointly with our key partners
• Build out ABM campaigns to help drive top of the funnel leads for our sales teams
• Work with the EMEA marketing team to support and deliver the marketing strategy for India
• Work extremely closely with the VP of Sales, Head of Marketing and VP of Technology to execute the GTM strategy.
• Work with our key technology partners (Sitecore, Salesforce, Microsoft) to deliver joint marketing activities
• Where required, you will work with 3rd party agencies for design, events, lead development, campaigns, digital services etc

Who you are :

What you bring :

The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.