Talent.com
This job offer is not available in your country.
Performance marketing specialist

Performance marketing specialist

Star SoftwareSalem,Tamil Nadu, IN
19 hours ago
Job description

About Us

Star Software is a SaaS company specializing in Intelligent Document Processing (IDP) and AI-powered automation solutions. Our platform helps enterprises in industries such as metal, steel, and manufacturing automate complex documents like MTRs, Certificates of Analysis, Invoices, and more. We are scaling globally and looking for a Performance Marketing Specialist to accelerate demand generation and customer acquisition.

Key Responsibilities

  • Plan, execute, and optimize multi-channel performance marketing campaigns (Google Ads, , Bing, retargeting, ABM).
  • Drive paid acquisition, retargeting, and pipeline acceleration for SaaS deals with long buying cycles.
  • Develop and manage end-to-end funnel tracking (TOFU → MOFU → BOFU → SQL → revenue).
  • Understand and map the Total Addressable Market (TAM), Serviceable Market (SAM), and ICPs , aligning campaigns with buyer personas.
  • Build marketing motions across the buyer’s journey (BOM) including awareness, consideration, and decision stages .
  • Partner with sales on lead scoring, MQL → SQL handoff, and pipeline progression .
  • Run A / B testing on ad copy, creatives, landing pages, and nurture workflows.
  • Use attribution models to connect campaign spend to revenue outcomes.
  • Benchmark against competitors to identify white-space opportunities.
  • Manage CAC, LTV, Payback Period, ARR impact metrics as KPIs.
  • Collaborate with content marketing for thought leadership, case studies, webinars, and events that feed into paid campaigns.
  • Support partner / channel marketing campaigns for ERP ecosystem players (Epicor, Acumatica, Invera, Dynamics, etc.).

Technical Requirements

  • 3+ years of performance marketing experience in SaaS, B2B, or automation / AI industries .
  • Strong hands-on expertise in Google Ads, Campaign Manager, Bing Ads, Meta Ads .
  • Familiar with marketing automation tools (HubSpot, Marketo, Pardot) and CRM (Salesforce, Zoho, Dynamics).
  • Knowledge of end-to-end SaaS demand generation strategy (from TAM sizing to revenue contribution).
  • Deep understanding of CAC, LTV, MRR / ARR metrics, funnel velocity, and payback period .
  • Experience in attribution modeling (multi-touch, last-touch, data-driven) .
  • Strong ability to align with sales and GTM strategy , ensuring high-quality MQLs / SQLs.
  • Prior experience in companies like Rossum, Hyperscience, UiPath, Abbyy, WorkFusion , or similar SaaS scale-ups is a strong plus.
  • Strong copywriting skills to speak to enterprise buyers (CFO, CTO, IT Directors).
  • Bonus : Familiarity with ABM (Demandbase, 6sense) , BI tools (Looker, Power BI, Tableau) , and growth experiments .
  • Create a job alert for this search

    Performance Marketing Specialist • Salem,Tamil Nadu, IN

    Related jobs
    • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    FirstCluberode, tamil nadu, in
    We’re looking for a Performance Marketing Specialist to own and scale paid marketing.Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other performance channels.Continuously ...Show moreLast updated: 20 days ago
    • Promoted
    Performance Ads Specialist

    Performance Ads Specialist

    Invisible OriginSalem,Tamil Nadu, IN
    Ads Specialist – Invisible Origin.At Invisible Origin, we don’t just run ads.Every campaign is a dialogue with the right audience, at the right time, in the right way. We’re not looking for someone ...Show moreLast updated: 7 days ago
    • Promoted
    Senior Specialist, Paid Social & Performance

    Senior Specialist, Paid Social & Performance

    Justcogobal INErode, IN
    You own the execution and support building the strategy for all paid social channels (Meta, Snapchat, TikTok, YouTube, Twitter). You perform in-depth / cross-functional analysis and make recommendat...Show moreLast updated: 25 days ago
    • Promoted
    Performance Marketer

    Performance Marketer

    AJS HIREUPSalem,Tamil Nadu, IN
    Performance Marketer – AJS HIREUP.Remote (India-based candidates preferred; must be available during French business hours). France faster, smarter, and more convenient than ever — from restaurants ...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Performance Analyst – Marketing & Growth

    Senior Performance Analyst – Marketing & Growth

    Technip Energies LLCSalem,Tamil Nadu, IN
    To strengthen our growth marketing capabilities, we are looking for a highly experienced.As a Senior Performance Analyst, you will : . Lead end-to-end performance analysis across paid media channels (...Show moreLast updated: 18 days ago
    • Promoted
    Performance Marketing (Meta Ads)

    Performance Marketing (Meta Ads)

    GrowthBuddyErode, IN
    We are a UK-based company that matches the finest remote talent with startups based in the UK, Europe and the US.As part of this, we find and interview remote talent worldwide and introduce them to...Show moreLast updated: 18 days ago
    • Promoted
    Performance Marketing

    Performance Marketing

    PixisErode, IN
    Job Designation : Performance Marketing.Pixis is a US-based codeless technology company that develops accessible AI to empower brands to scale their performance marketing efforts and augment their d...Show moreLast updated: 30+ days ago
    • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    OLGA LLCSalem,Tamil Nadu, IN
    We are seeking a Performance Marketing Lead who can transform paid media investments into sustainable business outcomes.This is a leadership role for someone who can balance big-picture strategy wi...Show moreLast updated: 18 days ago
    • Promoted
    Performance Marketer for Paid Ads

    Performance Marketer for Paid Ads

    TopHat HRErode, IN
    Tophat HR is a boutique consulting firm- We are an expert in tailored and comprehensive human resources consulting & management services. Shift timings- 7 : 30 PM-3 : 30 AM IST, Monday- Friday.Our clien...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Senior Growth Manager – Performance Marketing (Google Ads Specialist)

    Bhanzuerode, tamil nadu, in
    Google Ads (Search, Display, Video, YouTube, etc.EdTech / consumer / subscription businesses.To lead and scale Bhanzu’s paid acquisition efforts via Google Ads, driving high-quality leads (or paid enro...Show moreLast updated: 9 days ago
    • Promoted
    Partnerships Marketing Manager

    Partnerships Marketing Manager

    Impetuserode, tamil nadu, in
    Databricks, Snowflake, Google Cloud, and Microsoft Azure.You’ll own end-to-end partner marketing plans that increase brand visibility, accelerate pipeline, and drive revenue growth across.Cloud, Da...Show moreLast updated: 17 days ago
    • Promoted
    • New!
    Marketing & Onboarding Specialist

    Marketing & Onboarding Specialist

    KaaryaConnectsalem, tamil nadu, in
    We’re an ambitious team building a high-trust local-services marketplace in India—bookings, vendor onboarding, scheduling, and payments. Mobile-first, reliable, and simple.We keep scope tight, ship ...Show moreLast updated: 10 hours ago
    • Promoted
    Performance Marketing - Stellar

    Performance Marketing - Stellar

    PixisSalem,Tamil Nadu, IN
    Pixis is a US based codeless technology company that develops accessible AI to empower brands to scale their performance marketing efforts and augment their decisionmaking seamlessly.Since its ince...Show moreLast updated: 27 days ago
    • Promoted
    Proposal Specialist

    Proposal Specialist

    Infojini IncSalem,Tamil Nadu, IN
    We are seeking a highly skilled.Solution-Based Proposal Writer.Sales, Pre-Sales, and Technical Teams to develop persuasive, client-centric proposals. The ideal candidate should have strong writing s...Show moreLast updated: 8 days ago
    • Promoted
    Marketing Cloud Intelligence / Datorama Specialist – Agency Role

    Marketing Cloud Intelligence / Datorama Specialist – Agency Role

    Connected Media GroupSalem,Tamil Nadu, IN
    Marketing Cloud Intelligence / Datorama Specialist – Agency Role.Ready for a fresh challenge at an award-winning media agency that values your growth and innovative thinking? We’re on the hunt for a....Show moreLast updated: 20 days ago
    • Promoted
    Performance Marketing Expert

    Performance Marketing Expert

    Raven LabsSalem,Tamil Nadu, IN
    Remote (India, Sri Lanka, or Philippines) or Hybrid (Hyderabad Office).At Raven Labs, we help organizations become truly AI-ready. From strategy to systems, we build powerful, AI-infused solutions t...Show moreLast updated: 1 day ago
    • Promoted
    Marketing Advertising Specialist

    Marketing Advertising Specialist

    Hustle Marketers - IndiaSalem,Tamil Nadu, IN
    The selected candidate will collaborate closely with Hustle Marketers' creative and strategy teams to develop, manage, and optimize digital advertising campaigns across multiple platforms, includin...Show moreLast updated: 1 day ago
    • Promoted
    Marketing Advertising Specialist

    Marketing Advertising Specialist

    WPP Media - IndiaErode, IN
    A Role at the Intersection of Strategy and Creativity.The Marketing Advertising Specialist will play a critical role in developing, executing, and optimizing multi-channel campaigns across platform...Show moreLast updated: 1 day ago
    • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    Central Visionnsalem, tamil nadu, in
    Create & execute a performance marketing strategy & execute the plan by understanding the markets & audience behavior of the respective geographies. Understanding budgets & ROAS to plan for the mont...Show moreLast updated: 27 days ago
    • Promoted
    Marketing Operations Manager

    Marketing Operations Manager

    Aerchainerode, tamil nadu, in
    Lift MQL → SQL conversion rate.Generate net‑new pipeline each quarter from nurture / retargeting touches.Maintain ≥ 95 % inbox deliverability and. Cut data duplication and stale records by ≥ 40 %.Ou...Show moreLast updated: 30+ days ago