Paid Ads Specialist (Meta)

Paid Ads Specialist (Meta)

• Read the JD Properly before Applying

Remote | Part-Time (High Ownership) |

Immediate Start

Competitive Monthly Retainer+ Performance-Based Incentives

About Hill Queen Tea

Hill Queen Tea is a premium wellness tea brand rooted in a 60-year legacy of Himalayan tea craftsmanship.

We’re building a modern, ritual-driven tea experience.

Now, we’re strengthening our D2C engine and are looking for a Senior Paid Ads Specialist who can help accelerate our website growth via Meta Ads, deliver measurable results, and scale a premium FMCG brand with clarity.

This is not a media-buyer role.

This is strategy → execution → optimization → scale.

Your Mission (Outcome-Driven)

Own the performance marketing growth engine for Hill Queen Tea.

Your north star : profitable, scalable D2C revenue through Meta ads.

You will build our paid growth system, optimize CAC, scale ROAS, sharpen our funnel, and bring predictable growth to our website.

Key Responsibilities

1. Full-Funnel Paid Acquisition

Plan and execute Meta Ads strategies

Build campaigns that drive conversions, purchases, and repeat behavior

Test and optimize audiences, creatives, placements, bidding strategies

2. Creative Strategy & Testing

Develop creative concepts, hooks, angles, and messaging

Work with the design team to create high-performing ads

Lead UGC, product video, and lifestyle creative direction

3. D2C Funnel & Landing Page Optimization

Recommend landing page improvements (CRO, messaging, structure)

Set up event tracking, CAPI, GA4 pipelines & attribution

Build retargeting funnels and customer cohorts

4. Analytics, Reporting & Insights

Track CAC, ROAS, MER, conversion rate, AOV, CTR, and CPS

Build weekly dashboards with action-driven insights

Conduct A / B testing across ads, audiences, and

creatives

5. Growth Strategy & Scaling

Build structured scaling plans once initial campaigns validate

Identify high-intent audiences and profitable segments

Implement repeatable frameworks for scale

Suggest new channels once Meta & Google are stable

What You Must Bring (Non-Negotiable)

Experience & Expertise

3–7 years in performance marketing, managing large budgets

Proven history of scaling D2C brands profitably

Strong command over Meta Ads (primary) and Google Ads (secondary)

Deep understanding of FMCG, lifestyle, wellness, or tea / beverages (preferred)

2. Technical & Analytical Strength

Strong understanding of attribution, tracking, CAPI, GA4 & analytics tools

Ability to build structured A / B testing plans

Knows funnel math, CAC, payback windows, and retention loops

Data-first decision-maker — numbers drive your creative direction

3. Strategic Mindset

Can diagnose problems quickly and apply first-principle thinking

Experience managing high-budget campaigns for D2C

Strong awareness of category-level insights & consumer buying triggers

4. Execution Capability

Can build, launch, optimize & scale without handholding

Comfortable working in an early-stage environment with speed & clarity

Nice-to-Haves

Experience in running campaigns for wellness, FMCG, or beverage brands

Familiarity with the WooCommerce ecosystem (CRO tools, apps, integrations)

Knowledge of WhatsApp Automations

Ability to direct or script UGC content

Compensation

Fixed monthly retainer- INR 7K

Performance incentives tied to ROAS, CAC, and revenue milestones

Flexible hours : output >

hours

This is a part-time role, but you will function as the Paid Growth Lead for the brand.

How to Apply (Required)

Apply via Google Form : https : / / forms.gle / FG444EevHjdxyQkY9

Or

Email : arc@hillqueentea.com

Subject Line : Paid Ads Specialist– [Your Name]

Answer these :

What D2C brands have you scaled? (Share monthly spend, ROAS & revenue impact)

What budgets have you personally managed?

Have you audited our website www.hillqueentea.com? What are your views?

What would be your initial 30-day and 90-day plan for a Hill Queen Tea?

What’s your typical CAC and ROAS when scaling?

Why should we be on board you?

What will you do differently that will ensure our growth?