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Director- Account Management - Digital Planning
Director- Account Management - Digital Planningdentsu • Republic Of India, IN
Director- Account Management - Digital Planning

Director- Account Management - Digital Planning

dentsu • Republic Of India, IN
1 day ago
Job description

Key Responsibilities

  • Client Engagement & Strategy
  • Interpret client briefs to develop strategic digital media plans and guide digital strategy alongside client and internal stakeholders.
  • Build and maintain relationships with clients and media owners to ensure plan alignment and campaign success.
  • Media Planning & Execution
  • Lead campaign planning across search, social, display, and programmatic channels (90%+ digital focus).
  • Supervise campaign setup with internal teams (ad ops, biddable) to meet performance objectives.
  • Optimization & Analysis
  • Track and analyze campaign performance;

conduct post-campaign evaluations and optimization recommendations.

  • Identify trends, insights, and opportunities for efficiency improvements and budget reallocation.
  • Team Leadership & Coordination
  • Guide and mentor planning teams;
  • oversee resource allocation and project delivery timelines.

  • Collaborate with cross-functional teams (creative, data, production) to ensure cohesive campaign integration.
  • Industry Intelligence & Innovation
  • Stay current on digital media advancements and channel innovations (e.G., vendor tools, programmatic formats).
  • Network with vendors and partners, leveraging proprietary tools and participating in industry forums.
  • Essential Qualifications & Skills

  • Experience : 8 +years in digital media planning, preferably within an agency setting.
  • Education : Degree or diploma in Marketing, Advertising, Media, or related fields.
  • Channel Expertise : Deep knowledge of digital ecosystems—Google Ads, Meta, DV360, Amazon DSP, Sizmek—and analytics tools like Google Analytics, SimilarWeb, Comscore.
  • Analytical Acumen : Strong analytical skills to interpret performance metrics and optimize campaigns.
  • Communication & Leadership : Excellent verbal and written communication, stakeholder management, and team leadership abilities.
  • Planning & Project Management : Proven capability in strategic planning, timeline adherence, and multitasking.
  • Client-facing Skills : Proficient in client servicing, negotiations, and proactive query resolution.
  • Adaptability : Comfortable in dynamic environments, meeting deadlines under pressure.

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    Director Account • Republic Of India, IN

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