Senior Manager – Proposal Management, Business Development & Marketing (Healthcare Domain) - Chennai

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Roles & Responsibilities :

Proposal & Bid Management : Lead end-to-end proposal lifecycle (RFI, RFP, RFQ, RFx) including proposal strategy, solution alignment, and timely submission for healthcare domain opportunities.

Business Development : Partner with sales and account teams to identify new business opportunities, support deal shaping, and drive client engagement strategies.

Marketing & Collateral : Create and manage impactful marketing collateral such as case studies, sales decks, brochures, and capability documents tailored to healthcare clients.

Market Intelligence : Analyze market trends, competitor offerings, and healthcare industry updates to build winning value propositions.

Client Engagement : Participate in client presentations, pursuit discussions, and workshops to articulate value, differentiation, and solution fit.

Team Leadership : Mentor and guide junior presales, marketing, and proposal team members; establish best practices for bid, collateral, and pursuit management.

Cross-functional Collaboration : Work closely with delivery, solution architects, pricing, and leadership to ensure alignment on proposals and go-to-market strategies.

Performance Tracking : Maintain pipeline dashboards, win / loss analysis, and continuously improve proposal and marketing processes.

Must-Have Skills :

12+ years of experience in Proposal Management, Presales, Business Development, or Marketing, with at least 5+ years in the Healthcare domain .

Strong track record in handling complex bids, proactive pursuits, and business development initiatives in healthcare.

Expertise in developing client-focused marketing collateral and storytelling for proposals.

Excellent communication, presentation, and stakeholder management skills.

Strong project and team management experience, with ability to deliver under tight deadlines.

Good-to-Have Skills :

Experience in Healthcare Insurance (payer, provider) or Healthcare IT services .

Knowledge of Salesforce CRM, MS SharePoint, or proposal automation tools .

Certifications like APMP (Proposal Management) , Marketing certifications , or equivalent.

Exposure to digital marketing campaigns, branding initiatives, or thought leadership content in healthcare.

Ability to conduct competitive analysis and market research to support sales strategy.