Site Performance Specialist

As a detail-oriented and technically skilled website optimization specialist, you will serve as the go-to expert for maintaining and improving our custom WordPress website.

Key Responsibilities

• Maintain and update a custom-coded WordPress theme, including template edits, PHP updates, and front-end adjustments.
• Collaborate with the marketing team members to publish and optimize new landing pages, blog content, and conversion assets.
• Run regular site audits to identify UX issues, page speed problems, and outdated content.
• Conduct market research, propose ideas to improve conversion rates, design and conduct A / B tests.
• Monitor and improve site performance (load times, mobile optimization, Core Web Vitals, etc.).
• Manage and troubleshoot WordPress plugins, theme functions, and related code dependencies.
• Set up and manage integrations (e.g., HubSpot forms, Google Tag Manager, Google Analytics 4).
• Track and report on website metrics and user behavior using GA4, Hotjar / Clarity, Search Console, or similar tools.
• Maintain technical documentation of site architecture, custom post types, and plugin configurations.

Required Qualifications