Manager Growth

About AgriCentral : AgriCentral is a Digital AgTech Platform offered by Green Agrevolution (DeHaat), for technology-based farmer services. The services include advisory on crop protection, agronomy and market linkage, a community forum and E-commerce among others. It is currently India’s fastest growing smart farmers community with about 14 million downloads.

AgriCentral is on its way to become the biggest and most-loved community of smart farmers in India.

For more, see : . Download the app and see for yourself : goo.gl / paAodr

Job Responsibilities :

• Drive growth and performance marketing with a strong emphasis on user retention.
• Experience in App installation campaigns.
• Work closely with Business, Product Management, and operations to grow various platforms and own key performance metrices.
• Develop and execute marketing plans leading to growth in : - Number of users - User engagement and retention basis key metrices - User lifetime value - Key business metrices like GMV, transacting users, repeat users etc.
• Build growth forecasts and budgets, build road maps for channel optimization, marketing media mix, creative testing, interface optimization.
• Onboard Ad agencies and coordinate with them to ensure deliverables.
• Implement SEO and ASO best practices, carry out multi-touch attribution and analysis for data driven decision making
• Manage and enhance social media presence of DeHaat, engage users and carry out SM campaigns for performance results.
• Evaluate pricing and offer performance, media assets, inventory and / or pre-orders in close coordination with the relevant business head(s)
• Recruit and mentor team members in relevant roles
• Stay updated on the competitive landscape and developments in the sector, including marketing strategies, product usability and consumer research.

Qualification :

Domain Knowledge :

Leadership Skills :