General Manager - Digital Marketing

Key Responsibilties:

Strategic Leadership:

- Develop and execute comprehensive digital marketing strategies aimed at driving customer acquisition, lead generation, and overall sales growth for luxury residential and commercial projects.

Performance Marketing:

- Lead the creation and optimization of performance marketing campaigns across channels like Google Ads, Facebook Ads, Instagram, and others to enhance conversion rates and ROI.

Data-Driven Decision Making:

- Analyze and interpret key metrics (CPA, ROAS, CLV, etc.) to optimize digital marketing initiatives and ensure consistent, measurable success.

Market Research & Segmentation:

- Conduct in-depth market research, competitor analysis, and customer segmentation to tailor campaigns that resonate with luxury buyers and investors.

Collaborative Campaign Development:

- Work closely with creative, content, and sales teams to develop compelling, on-brand marketing assets, ensuring a unified message across all digital platforms.

Budget Management & Optimization:

- Manage digital marketing budgets, ensuring efficient allocation of resources across channels, with a focus on maximizing ROI and sales performance.

Technology & Tools:

- Utilize leading digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and other analytics and automation platforms to monitor campaign performance and generate actionable insights.

Reporting & Insights:

- Prepare and present detailed performance marketing reports to senior management, outlining campaign performance, key learnings, and opportunities for further optimization.

Innovation & Trends:

- Stay ahead of the latest digital marketing trends and technologies, ensuring the company's strategies are innovative and reflective of market changes, particularly in the luxury real estate sector.

Team Leadership:

- Lead and mentor a team of digital marketing professionals, fostering a culture of collaboration, creativity, and professional growth. Ensure all team members are aligned with the company's strategic objectives.

Brand Positioning:

- Ensure all digital marketing efforts reflect the company's brand identity, positioning the company as a leader in the real estate market.

Qualifications:

- Bachelor's or Master's degree in Marketing, Business, or a related field preferably from IIM's, IIT's and Premium Tier 1 B-Schools.

Skills Required
Team Leadership, Reporting, Budget Management, Market Research