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Social Media Manager

Social Media Manager

Grow Your StaffCoimbatore, IN
1 day ago
Job description

Grow Your Staff is looking for a Social Media Manager for a UK-based international humanitarian charity NGO. This is a full-time remote position.

The role will have excellent growth opportunities. You will be directly working with the team based in the UK.

Experience : 3-6 years

CTC : INR 5-10 LPA

Location : Remote

Time : 1 PM - 10 PM IST (Monday - Friday)

Responsibilities :

Strategic Leadership & Planning

  • Develop and execute a comprehensive, forward-looking social media strategy aligned with the organisation’s mission, fundraising, and communication goals
  • Set clear growth KPIs and performance metrics for engagement, reach, conversion, and retention
  • Act as a strategic advisor on digital communications, identifying new opportunities, platforms, and trends
  • Oversee the annual content calendar, ensuring alignment across marketing, fundraising, and communication teams

Content & Brand Ownership

  • Manage content calendars across all social media channels (Instagram, Facebook, , YouTube, TikTok, X / Twitter)
  • Collaborate with video, photo, and design teams to produce engaging, high-quality multimedia content
  • Maintain a consistent brand narrative that reflects dignity, hope, and community through authentic storytelling
  • Experiment with new formats such as short-form videos, storytelling series, and live events to expand audience reach
  • Write and edit impactful, emotion-driven copy that highlights stories, inspires action, and strengthens brand identity

    • Community Growth & Engagement

  • Build and nurture an active, mission-driven online community aligned with the organisation’s values
  • Develop ambassador or advocate programs to expand organic reach and partnerships
  • Lead community management — ensuring timely, compassionate, and professional engagement with followers
  • Monitor conversations, respond to comments and messages, and maintain consistent tone and authenticity
  • Identify opportunities for collaborations, influencer partnerships, and cross-promotional initiatives

    • Analytics, Insights & Reporting

  • Track and analyse performance using analytics tools such as Google Analytics, Meta Insights, and Hootsuite Social
  • Translate insights into actionable strategies to improve content quality, audience targeting, and engagement
  • Provide monthly and quarterly reports for leadership, highlighting key trends, progress, and recommendations
  • Conduct A / B testing to refine social content and optimise engagement

    • Collaboration & Leadership

  • Work closely with the fundraising, communications, and marketing teams to integrate social media into broader campaigns
  • Mentor and guide creative teams to ensure cohesive storytelling and brand voice
  • Manage the social media budget and oversee paid social campaigns when required

    • Innovation & Representation

  • Stay ahead of emerging trends, platform developments, and best practices in digital engagement within the humanitarian space
  • Represent the organisation in digital collaborations or events, positioning it as a leader in humanitarian storytelling

    • Qualifications :

  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field
  • Proven (3+) years of experience managing social media strategy and execution, preferably in a non-profit or purpose-driven organisation
  • Proven experience developing and executing data-driven, multi-platform campaigns that grow engagement and brand awareness
  • Strong understanding of content strategy, storytelling, and digital engagement trends
  • Excellent writing and communication skills with the ability to craft emotionally engaging stories
  • Experience leading or collaborating with creative teams (video, photography, design)
  • Strong understanding of analytics, paid promotions, and organic growth strategies
  • Excellent understanding of visual storytelling, digital branding, and audience psychology
  • Proficiency in analytics tools (Meta Business Suite, Google Analytics, Hootsuite, or similar)
  • Excellent communication, copywriting, and editorial skills
  • Passion for humanitarian values and ethical, human-centred communication

    • Preferred :

  • Experience managing paid social advertising and digital campaigns
  • Familiarity with CRM or fundraising tools (e.g., Mailchimp, Canva, or Meta Business Suite / Ads Manager)
  • Experience with tools such as Hootsuite, Canva, or Adobe Creative Suite
  • Track record of leading or mentoring digital teams
  • Experience in communications or reputation management on social platforms
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    Social Media Manager • Coimbatore, IN

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