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Digital Marketing Manager - Paid Media

Digital Marketing Manager - Paid Media

ConfidentialIndia, Coimbatore
17 hours ago
Job description

Job Title : Paid Media Manager

Location : Queens, Long Island City (4 days in-office, 1 day hybrid)

Year of Experience : 3+ years

Job summary

We're looking for an experienced Paid Media Manager to lead performance-driven digital campaigns across search, social, and programmatic channels. You'll collaborate closely with our cross-functional strategists and clients, ensuring the seamless execution and optimization of multi-channel marketing initiatives. This role demands both strategic leadership and hands-on expertise in Google Ads and Meta (Facebook / Instagram) campaigns.

Key Responsibilities

  • Manage and mentor a small team (1–2) of digital marketing strategists or buyers.
  • Plan, execute, and optimize SEM campaigns (Google Search, Shopping, YouTube) and paid social campaigns (Meta, TikTok, etc.).
  • Oversee integrated digital campaigns across search, social, display, and programmatic platforms to meet client goals.
  • Actively analyze campaign performance data and derive actionable insights to improve ROI.
  • Build and maintain strong client relationships, ensuring performance targets are met.
  • Collaborate with internal and cross-regional teams (including North America) on media strategy alignment.
  • Continuously refine internal processes to improve campaign efficiency and reporting quality.
  • Stay up to date on emerging SEM, paid media, and digital marketing trends.

Qualification

  • 3+ years of hands-on experience managing paid campaigns in Google Ads and / or Search Ads 360 (including Shopping and YouTube).
  • Experience with Meta Ads Manager for Facebook / Instagram campaigns.
  • Strong background in SEM, paid social, and performance marketing.
  • Prior agency experience highly preferred.
  • Proven leadership experience managing a small team.
  • Excellent client management, communication, and analytical skills.
  • Proficiency with tools like Google Analytics, Google Ads, Meta Ads Manager, and Excel.
  • Bachelor's degree in Marketing, Communications, or related field.
  • Skills Required

    Google Ads, Excel, Google Analytics, Sem, Performance Marketing

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