Creative Copywriter

About Eluno

Eluno is reimagining premium eyewear in India. We believe luxury is about quiet confidence, obsessive craftsmanship, and the subtle art of distinction, not volume, but presence. Our frames are crafted for those who let their taste, not trends, speak for them. At Eluno, we celebrate individuality and aspire to leave a lasting impression.

Who We’re Looking For

A master of subtlety and substance. You write with intent, using language as your lens to evoke emotion, build desire, and distinguish a community. You’re equal parts poet, editor, strategist, and tastemaker.

What You Will Do

Develop on-brand, evocative copy for all social, campaign, digital, and print touchpoints : Instagram, LinkedIn, website, newsletters, packaging, and in-store collateral.

Partner with creative, social, and founder teams to translate Eluno’s philosophy into headlines, stories, and microcopy that inspire and endure.

Craft product stories, customer spotlights, and thought leadership pieces that connect tangible details (material, craft, design) with emotional resonance (confidence, individuality, identity).

Shape campaign taglines, short and long-form posts,, and event narratives in a voice that’s clear, editorial, sophisticated, and quietly magnetic.

Regularly propose new series, editorial themes, and storytelling avenues to ensure Eluno leads, not follows, in luxury conversation.

We Value

Editorial experience and have written pieces for brand storytelling, and luxury / lifestyle.

A proven talent for making the “ordinary” unforgettable through word choice, structure, and restraint.

Love of craft : you sweat commas, obsess over phrasing, and honor white space.

Understanding of digital channels, social voice, and content that feels mindful.

Respect for nuance, clarity, and emotional intelligence in all brand communication.

Your Profile

2+ years as a copywriter, content strategist, or editorial writer for premium / luxury brands (or equivalent portfolio).

Excellence in both long-form and microcopy, with an instinct for tone and economy of language.

Demonstrable passion for fashion, lifestyle, or design-driven narrative.

Comfortable collaborating with designers, social teams, and leadership to protect and grow a brand’s identity.

To Apply

Send your portfolio / CV and a few on a brand—any industry—whose copy made you pause, feel, or change your mind at

At Eluno, we’re not for everyone. We’re for those who see the difference and are quietly proud of it.