Performance Marketing

Job Title : Performance Marketing Executive

Experience Required : 3 – 5 years

About the Role

We are seeking a data-driven and results-oriented Performance Marketing Executive to plan, execute, and optimize digital marketing campaigns across paid channels. The ideal candidate will have hands-on experience managing campaigns, analysing performance metrics, and driving measurable growth in leads, traffic, or sales.

Key Responsibilities

Campaign Management :

Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads (Facebook / Instagram), LinkedIn Ads, and other digital platforms.

Performance Optimization :

Continuously monitor campaign performance to ensure maximum ROI and CPA efficiency; adjust bids, creatives, and targeting based on data insights.

Analytics & Reporting :

Track and report on key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, conversion rates, and customer acquisition cost.

A / B Testing :

Develop and execute experiments on ad creatives, landing pages, and audience segments to improve campaign effectiveness.

Budget Management :

Manage monthly / quarterly budgets and ensure efficient allocation across channels to meet business objectives.

Market & Competitor Analysis :

Stay updated on industry trends, new ad formats, and competitor activities to identify new growth opportunities.

Required Skills & Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field.

3–5 years of proven experience in performance or digital marketing.

Hands-on experience with platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics (GA4), and Tag Manager .

Strong analytical and numerical skills; proficiency in Excel / Google Sheets / PowerPoint for campaign analysis and reporting.

Understanding of attribution models, conversion tracking, and pixel implementation.

Experience using tools like Hotjar, SEMrush, Ahrefs, or Data Studio is a plus.