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CPL Delivery Manager

CPL Delivery Manager

CollegeduniaSalem,Tamil Nadu, IN
2 days ago
Job description

Roles & Responsibilities

  • Manage end-to-end delivery of CPL (Cost Per Lead) campaigns across multiple verticals.
  • Oversee affiliate marketing operations — coordinate with affiliates and publishers to achieve lead targets.
  • Ensure lead quality, compliance, and campaign performance meet client KPIs.
  • Monitor delivery pacing, budget utilization, and optimize for better ROI.
  • Analyze campaign data to identify performance gaps and optimization opportunities.
  • Handle lead validation , troubleshooting, and rejection resolution.
  • Build and maintain strong relationships with publishers, affiliates, and ad networks .
  • Collaborate with sales, operations, and account management teams for seamless campaign execution.
  • Generate and present performance reports with insights and recommendations.

Key Requirements

  • Industry : Must be from AdTech / Performance Marketing / Affiliate Marketing / Lead Generation industry.
  • Experience : 4+ years managing CPL or CPA campaign delivery and affiliate operations.
  • Technical Skills :
  • Hands-on with ad tracking & campaign platforms (HasOffers / TUNE, Affise, Everflow, etc.)
  • Strong analytical skills; proficient in Excel, Google Sheets, and reporting dashboards.
  • Knowledge of postbacks, tracking pixels, and API integrations.
  • Soft Skills :
  • Excellent communication, coordination, and negotiation abilities.
  • Strong attention to detail and problem-solving mindset.
  • Education : Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
  • Nice to Have

  • Experience across multiple geographies and verticals (Finance, Education, Insurance, etc.)
  • Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce).
  • Understanding of funnel optimization and lead lifecycle management.
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    Delivery Manager • Salem,Tamil Nadu, IN

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