Position : Digital Instrumentation Analyst
Location : Mohali (work from office)
Experience Required : 3-5 years in digital analytics implementation
Position Overview
We are seeking a highly skilled
Digital Instrumentation Analyst
to support the implementation and management of event tracking across our digital platforms. The ideal candidate brings hands-on expertise in
HTML, JavaScript
and
Google Tag Manager (GTM) , with a deep understanding of configuring tracking for
customer data platforms (CDPs)
and
web analytics tools .
Key Responsibilities
Develop and manage
custom tracking scripts
(HTML / JavaScript) to support event capture via
Google Tag Manager .
Configure and maintain
GTM containers : create tags, triggers, variables and manage data layer structures.
Collaborate with engineering and technology teams to validate
data layer implementation
and ensure correct event firing.
Implement user interaction tracking and event setup across web properties using
Google Analytics 4 ,
Adobe Analytics
and
TreasureData .
Deploy and verify
marketing pixels
(Meta, LinkedIn, Google Ads) using GTM.
Conduct periodic
audits and validations
to maintain data integrity and ensure tracking accuracy.
Troubleshoot issues related to
pixel firing , event tracking and data discrepancies.
Maintain clear
documentation
of tagging strategies and implementation steps.
Requirements
3-5 years
of hands-on experience in digital analytics and instrumentation.
Strong proficiency in
HTML ,
JavaScript , and
Google Tag Manager .
Experience with
CDP SDKs
such as
TreasureData
is highly preferred.
In-depth knowledge of
web analytics
platforms and
marketing pixel integrations .
Familiarity with
tag debugging tools
(e.g., Chrome DevTools, Tag Assistant).
Excellent ability to translate business requirements into technical tracking specifications.
Strong communication skills to work effectively with cross-functional teams.
Digital Analyst • Pushkar, Rajasthan, India