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Brand Activation Manager
Brand Activation ManagerMARS Cosmetics • India
Brand Activation Manager

Brand Activation Manager

MARS Cosmetics • India
2 days ago
Job description

We at MARS Cosmetics are hiring for a Experiential Marketing & Brand Activations Manager with basic requirements mentioned below :

Location : Netaji Subhash Place, Delhi, India.

Department : Marketing

Experience : 3-6 years

About MARS Cosmetics :

MARS Cosmetics is a new-age beauty brand reshaping the

Indian cosmetics landscape with affordable, high performance, and trend-led products. As we scale from ₹300 Cr to ₹1000 Cr in revenue, we’re investing heavily in innovation across categories, formulations, and consumer experiences. We’re seeking a passionate and proactive Experiential Marketing & Brand Activations Manager to spearhead our brand presence on-ground and in real life.

Job Description : About the Role-

  • We’re looking for a hustler who lives for on-ground energy — someone who can turn brand campaigns into memorable offline experiences. From kiosks and expos to college fests and city pop-ups, you’ll be the force behind everything that brings our brand out of the screen and into the streets.
  • If you love creating moments that people talk about, photograph, and remember — this is the job.

What You’ll Own-

  • Plan, design, and execute on-ground brand activations : pop-ups, kiosks, exhibitions, roadshows, retail takeovers, sampling drives, and more.
  • Lead BTL initiatives end-to-end — from ideation, budgeting, and vendor sourcing to fabrication, permissions, logistics, and execution.
  • Identify and evaluate relevant events, expos, college fests, partnerships, and local experiences to build brand presence.
  • Craft creative offline experiences for new launches, campaigns, and key brand moments that drive awareness, engagement,and sales.
  • Manage and train on-ground teams : promoters,brand ambassadors, and event staff to deliver impactful consumer interactions.
  • Collaborate with marketing, creative, and performance teams to ensure online + offline integration across campaigns.
  • Track KPIs (footfall, leads, engagement, conversions) and optimize activation playbooks for higher ROI.
  • What We’re Looking For :

  • 3–6 years of hands-on experience in experiential marketing, BTL, or brand activations (preferably in consumer, FMCG, lifestyle, or D2C brands).
  • Proven ability to manage end-to-end activations— from idea to flawless on-ground execution.
  • Strong vendor and agency network + negotiation skills.
  • Sharp creative instinct with an eye for detail in design, setup, and consumer experience.
  • Operational ninja — thrives under pressure, solves last-minute chaos, and still delivers a “wow” moment.
  • Comfortable working in fast-paced, high-experimentation environments.
  • Bonus Points :

  • Experience launching products or campaigns offline with measurable business impact.
  • Ability to think beyond traditional BTL — creating Instagrammable, share-worthy, and buzz-generating experiences.
  • Prior exposure to campus, mall, or retail activations and experiential-led brand storytelling.
  • Key Skills Required :

  • BTL & On-Ground Marketing : Strong experience in planning and executing activations like kiosks, pop-ups, roadshows, sampling, college fests, expos, and mall events.
  • Experiential Marketing : Ability to create memorable, interactive offline experiences that build brand love and drive engagement.
  • Event & Vendor Management : Hands-on expertise in managing fabrication, logistics, permissions, manpower, and third-party agencies end-to-end.
  • Creative Ideation & Storytelling : Can translate brand briefs into powerful offline concepts aligned with campaigns.
  • Consumer Understanding : Deep grasp of audience behavior in physical spaces and how to convert engagement into business impact.
  • Budget & ROI Ownership : Skilled at planning budgets, negotiating costs, and tracking KPIs like footfall, engagement, leads, and conversions.
  • Project Execution : Proven ability to multitask, run multiple activations simultaneously, and solve on-ground challenges quickly.
  • Team & Stakeholder Management : Strong leadership to manage promoters, agencies, and internal teams with seamless coordination.
  • Innovation & Trendspotting : Brings fresh, out-of-the-box ideas inspired by culture, festivals, and consumer trends.
  • Communication Skills :

    Excellent presentation, reporting, and collaboration skills across teams and partners.

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