Marketing and Research Analyst
ConfidentialHyderabad / Secunderabad, Telangana6 days ago
Job descriptionEnrich contact records with accurate and complete data including Name, Email, Phone, Title, LinkedIn URL, Location, Department, and Seniority. Conduct regular audits to identify data gaps, duplicates, and outdated information in CRM or marketing automation tools. Execute batch updates and enrichment workflows for large datasets using manual or automated methods. Standardize and normalize fields to ensure alignment with lead scoring and routing systems. Perform quality control checks before uploading datasets into Salesforce or HubSpot. Maintain audit logs to track data accuracy, completeness, and consistency. Prepare reports and dashboards to communicate key data quality metrics and insights. Bachelor's degree in Marketing, Business, Data Analytics, or a related field. 1–2 years of experience in Market or Contact Research, Data Mining, or Marketing / Sales Operations. Strong understanding of secondary research methodologies and web-based data mining. Proficiency in Excel or Google Sheets (pivot tables, vlookups, and data formatting). Hands-on experience with tools such as ZoomInfo, LinkedIn Sales Navigator, Apollo, or Clearbit. Familiarity with CRM (Salesforce) and / or Marketing Automation tools (HubSpot) is a plus. Strong attention to detail with a focus on accuracy, consistency, and data governance. Experience working in B2B SaaS or HR Tech environments. Exposure to ICP-based segmentation and persona mapping. Basic knowledge of SQL or VB Scripts.
Key Responsibilities :
Account Research & Enrichment
- Identify ICP-fit (Ideal Customer Profile) companies and develop complete company profiles including industry, size, revenue, region, and subsidiaries.
- Validate and enrich firmographic information using reliable data sources such as web research, databases, and reports.
Contact Research & Profiling
Marketing Database Hygiene & Audits
Data Uploads & CRM Quality Control
Requirements :
Nice to Have :
Skills Required
Sql, Market Research, Data Mining, Salesforce, Hubspot
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Research Analyst • Hyderabad / Secunderabad, Telangana
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