Company : Protyze
Location : Kirloskar Business Park, Hebbal, Bengaluru
Role Type : Full-time, In-office
Experience Required : 2–3 Years
Remuneration : Upto 5L p.a.
Reporting To : CMO
Open Positions : 1
About Protyze
Protyze isn’t just a protein brand — it’s a bold new movement redefining how India fuels fitness. As the country’s first Clear Whey Protein , we’re breaking the mould of heavy, milky shakes with a light, refreshing, and delicious alternative that fits seamlessly into modern, active lifestyles.
We stand at the intersection of clean nutrition, culture, and innovation , on a mission to make functional wellness aspirational, accessible, and globally competitive .
Backed by visionary investors and a culture-first team , Protyze is already making waves across global markets. Now, we’re looking to bring on sharp digital minds who can help us tell our story, inspire a new generation of fitness-forward consumers, and build a brand that punches way above its weight.
About the Role :
As a Social Media Associate for Protyze , you’ll be at the intersection of fitness, culture, content, and community . From shooting scroll-stopping reels to crafting killer copy, you’ll own our social voice across platforms – building brand love, driving engagement, and fueling our rapid growth.
You’ll thrive in this role if you :
Think in memes, talk in reels, and write captions in your sleep.
Know what’s trending before it trends.
Can shoot, edit, and upload faster than most people can say “algorithms.”
Key Responsibilities :
Develop and manage end-to-end content calendars across Instagram, YouTube, LinkedIn, Meta, X, and more
Craft snappy, platform-specific copy – from carousel posts and static creatives to reel scripts and VO prompts
Shoot & edit short-form content (especially reels, behind-the-scenes, product drops, UGC, and challenges)
Collaborate with design, editorial, and performance teams to bring ideas to life
Lead trendspotting and create timely, topical content rooted in Gen Z & fitness culture
Manage daily community engagement – DMs, comments, shoutouts, collabs
Track analytics, measure what’s working, and optimise content using data
Lead, ideate and execute campaigns, collabs, and influencer activities
Support the marketing and PR team in creating social-first content to amplify brand stories in media coverage, influencer collaborations, and press initiatives, ensuring alignment with overall brand messaging.
Requirements :
2–3 years of hands-on experience managing social for D2C / lifestyle / FMCG / fitness brands
Strong copywriting chops with a good sense of visual aesthetics
Experience shooting and editing content on your phone (basic reel-level editing a must)
Working knowledge of platform algorithms, posting best practices, and content strategy
Comfortable working in a fast-paced, high-ownership environment
Passionate about fitness, wellness, or building youth brands
Nice to Have :
Canva / Adobe Suite skills
Certifications in digital / social media marketing
A strong personal social media presence (fitness or lifestyle preferred)
Experience working at a D2C startup, influencer-led brand, or performance-focused team
Why join Protyze?
Be part of India’s most exciting fitness-nutrition brand
Work in a team that values speed, culture, creativity, and ownership
Get hands-on with brand building from the ground up
Access to the latest in content, commerce, and creator economy trends
Social Media Associate • Bengaluru, Karnataka, India