Social Media Associate

Company :  Protyze

Location :  Kirloskar Business Park, Hebbal, Bengaluru

Role Type :  Full-time, In-office

Experience Required :  2–3 Years

Remuneration : Upto 5L p.a.

Reporting To :  CMO

Open Positions :  1

About Protyze

Protyze isn’t just a protein brand — it’s a bold new movement redefining how India fuels fitness. As the country’s first Clear Whey Protein , we’re breaking the mould of heavy, milky shakes with a  light, refreshing, and delicious alternative that fits seamlessly into modern, active lifestyles.

We stand at the intersection of  clean nutrition, culture, and innovation , on a mission to make  functional wellness aspirational, accessible, and globally competitive .

Backed by  visionary investors and a culture-first team , Protyze is already making waves across global markets. Now, we’re looking to bring on  sharp digital minds  who can help us tell our story, inspire a new generation of fitness-forward consumers, and  build a brand that punches way above its weight.

About the Role :

As a  Social Media Associate for Protyze , you’ll be at the intersection of  fitness, culture, content, and community . From shooting scroll-stopping reels to crafting killer copy, you’ll own our social voice across platforms – building brand love, driving engagement, and fueling our rapid growth.

You’ll thrive in this role if you :

Think in memes, talk in reels, and write captions in your sleep.

Know what’s trending before it trends.

Can shoot, edit, and upload faster than most people can say “algorithms.”

Key Responsibilities :

Develop and manage  end-to-end content calendars  across Instagram, YouTube, LinkedIn, Meta, X, and more

Craft  snappy, platform-specific copy  – from carousel posts and static creatives to reel scripts and VO prompts

Shoot & edit  short-form content  (especially reels, behind-the-scenes, product drops, UGC, and challenges)

Collaborate with design, editorial, and performance teams to bring ideas to life

Lead  trendspotting  and create timely, topical content rooted in Gen Z & fitness culture

Manage daily  community engagement  – DMs, comments, shoutouts, collabs

Track analytics, measure what’s working, and  optimise content using data

Lead, ideate and execute  campaigns, collabs, and influencer activities

Support the marketing and PR team in creating social-first content to amplify brand stories in media coverage, influencer collaborations, and press initiatives, ensuring alignment with overall brand messaging.

Requirements :

2–3 years of hands-on experience managing social for D2C / lifestyle / FMCG / fitness brands

Strong copywriting chops with a good sense of  visual aesthetics

Experience shooting and editing content on your phone (basic reel-level editing a must)

Working knowledge of platform algorithms, posting best practices, and content strategy

Comfortable working in a fast-paced, high-ownership environment

Passionate about fitness, wellness, or building youth brands

Nice to Have :

Canva / Adobe Suite skills

Certifications in digital / social media marketing

A strong personal social media presence (fitness or lifestyle preferred)

Experience working at a D2C startup, influencer-led brand, or performance-focused team

Why join Protyze?

Be part of  India’s most exciting fitness-nutrition brand

Work in a team that values  speed, culture, creativity, and ownership

Get hands-on with brand building from the ground up

Access to the latest in content, commerce, and creator economy trends