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Healthcare Communications Manager

Healthcare Communications Manager

Hansa MedcellRepublic Of India, IN
6 hours ago
Job description

Role : Medical Affairs Manager

Experience : 4 - 8 Years

Qualification : Graduate / PG in related fields

Location : Mumbai (Work from Office)

Key Responsibilities :

Strategic Planning & Scientific Positioning

  • Define long-term scientific positioning and strategic direction for brands across lifecycle stages
  • Identify evidence gaps and guide publication planning, KOL engagement, and CME strategy
  • Monitor competitor landscape, emerging science, and market trends to inform brand decisions
  • Request and interpret brand plans and SWOT analyses to shape content strategy and messaging

Content Development

  • Develop and manage scientific content for HCPs, patients, and internal teams
  • Plan in-clinic marketing assets : visual aids, LBLs, case-profilers, newsletters, re-writing articles, product monographs, patient education materials, etc.
  • Define content themes and messaging for each edition of multi-part campaigns
  • Strategize pre-launch content, clinical study inputs, and educational tools
  • Ensure scientific accuracy, compliance, and audience relevance across all deliverables
  • HCP Engagement Strategy

  • Design and execute HCP engagement plans beyond the clinic :
  • Clinical studies, publications, advisory boards, conferences
  • Digital marketing : emailers, webcasts, webpages, apps, social media, videos, byte-sized content
  • Lead HCP-to-HCP engagement formats : webinars, CMEs, focus groups, congress sessions, podcasts
  • Patient Engagement Strategy

  • Develop patient education content and tools tailored to literacy and emotional needs
  • Plan public awareness campaigns, support group materials, and social media outreach
  • Collaborate with creative teams to ensure empathy-driven, compliant messaging
  • Client Interaction & Project Leadership

  • Serve as the primary medical and strategic point of contact for clients and agencies
  • Lead projects end-to-end—from brief intake and strategy development to execution and delivery
  • Present recommendations, content plans, and engagement strategies with clarity and confidence
  • Manage timelines, feedback loops, and stakeholder expectations across multiple brands and channels
  • Interested candidates please share resume at : nikhat.khan@rkswamy.com

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    Communication Manager • Republic Of India, IN

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