Digital Strategist

Develop end-to-end strategies across Meta, Google, LinkedIn, Programmatic, and RMNs.

Translate client goals into sharp KPIs; focus on business metrics over vanity metrics.

Lead and close pitches independently or with teams; create compelling, story-led decks.

Apply MarTech / AdTech, CDPs, DCRs, and tools like GWI for insights and measurement.

Reverse-engineer competitor and historic plans; identify gaps and deliver solutions.

Partner with planning, buying, and creative teams to align execution with strategy.

Run structured test-and-learn programs and simple forecasting scenarios.