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Wellness content writer

Wellness content writer

Ved SanjeevaniNagpur, Maharashtra, India
7 hours ago
Job description

About the Role

Ved Sanjeevani Ayurvedas is looking for a Wellness Content Writer & Brand Storyteller who can craft authentic, educational, and high-converting Ayurvedic content for modern audiences.

This role goes beyond writing — it’s about understanding Ayurveda, human behavior, and marketing psychology to create meaningful connections through words.

You’ll work directly with the founders, Ayurvedic doctors, and marketing teams to conceptualize and write video scripts, ad copies, brand campaigns, and educational content for Ved Sanjeevani’s growing ecosystem.

Responsibilities

  • Write marketing content scripts for product videos, founder talks, influencer collaborations, and paid ad creatives (Meta + Google).
  • Develop brand storytelling content that communicates the Ved Sanjeevani philosophy, product science, and legacy of Ayurveda.
  • Conduct competitor mapping and analysis to understand tone, positioning, and communication trends in the Ayurveda & wellness space.
  • Create SEO-optimized blogs, product pages, landing pages, and educational wellness articles.
  • Write email, WhatsApp, and community content for wellness education and customer retention.
  • Collaborate with designers and video editors to translate ideas into powerful visual stories.
  • Maintain consistency of brand voice across all digital and offline channels.
  • Research Ayurvedic herbs, traditional therapies, and modern scientific validation for fact-based storytelling.

Requirements

  • 1–3 years of proven experience in content writing, copywriting, or script writing (preferably in Ayurveda, D2C wellness, or FMCG).
  • Strong understanding of marketing content (ad hooks, CTA writing, pain-point to solution storytelling).
  • Ability to analyze competitor content, identify gaps, and suggest new campaign ideas.
  • Excellent research skills and understanding of Ayurveda or holistic wellness concepts.
  • Creative mindset with a balance of storytelling + performance writing.
  • Comfortable working full-time on-site in Nagpur with cross-functional teams.
  • Bonus : Experience writing YouTube video scripts, brand campaigns, or educational storytelling content.
  • Key Deliverables

  • 8–10 long-form content pieces / month (blogs, brand stories, or video scripts).
  • 4–5 marketing content scripts / week for ad campaigns, influencer videos, or reels.
  • Competitor mapping document (monthly) highlighting brand communication trends and insights.
  • Weekly collaboration with design and performance teams for campaign content.
  • Deliver measurable engagement growth through high-performing content pieces.
  • Preferred Skills

  • SEO + Keyword Strategy
  • Brand & Competitor Research
  • Copywriting for Ads and Landing Pages
  • Content Calendar Planning
  • Script Writing for YouTube / Reels
  • Ayurveda & Wellness Knowledge
  • Why Join Ved Sanjeevani

  • Work directly with founders and Ayurvedic experts shaping the new age of Ayurveda.
  • Learn Nabhi Therapy communication science from scratch and contribute to brand evolution.
  • Grow into a Content Strategist / Brand Communication Lead role as the brand expands.
  • Be part of a purpose-driven team redefining holistic wellness through research and storytelling.
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    Content Writer • Nagpur, Maharashtra, India

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