Sr. Specialist - Traffic Analytics

Sr. Specialist – Traffic Analytics

Location : Gurgaon, India

Department :

eCommerce & Digital Analytics

Role Overview

As a

Sr. Specialist in Traffic Analytics

at adidas e-commerce, you will be responsible for delivering cutting-edge analytical services that empower stakeholders to make fact-based decisions. By leveraging internal and external data sources, you will design and manage tools, data capabilities, optimizations, and insights that help adidas better understand the consumer, expand reach, drive engagement, and ultimately maximize traffic, conversion, and sales.

Working closely with the eCom, Brand Activation, and Performance Marketing teams, you will lead and execute analytics strategy across

Emerging Markets

, with a focus on

Digital Marketing Analytics, Traffic & Media Measurement, and Optimization.

What We Are Looking For

We are looking for a

data-driven digital analytics professional

with

3+ years of experience

in

e-commerce traffic measurement and digital marketing analytics

, with strong knowledge of

Search Engine Optimization (SEO), Search Engine Marketing (SEM), UX, CRM processes, and web behavioral data.

The ideal candidate brings advanced skills in

Adobe Analytics, Amplitude, Appsflyer, Power BI, Python, and SQL

, enabling them to design dashboards, build reporting frameworks, and deliver deep insights. With hands-on experience in

predictive and prescriptive modeling

, they can transform data into actionable strategies that drive

traffic, engagement, ROI / ROAS, and sales growth.

They are also adept at simplifying complex datasets into

clear, compelling presentations

that influence and guide business decisions.

Core Responsibilities

Analytics Expertise

Drive analytics initiatives to optimize digital business processes and identify opportunities that enhance

efficiency, engagement, and sales

across Emerging Markets.

Lead

traffic analytics

(macro & micro KPIs) for adidas

websites, apps, digital platforms, and marketplaces.

Own and consolidate measurement of

traffic generation, conversion, and ROI / ROAS

, developing a globally aligned reporting framework to track

awareness, engagement, and purchasing behavior.

Provide actionable insights on

brand awareness and eCommerce performance

to strengthen adidas’ digital growth.

Partner with

Performance Marketing, Brand Activation, UX, and Consumer Experience teams

to support personalization, content, usability, and the

Premium Shopping Experience.

Collaborate with the

eCom forecasting team

on traffic insights, campaign reviews, channel strategies, and business planning.

Data, Insights & Optimization

Collect, track, and analyze data to generate

fact-based, actionable insights.

Develop and implement

data capabilities, frameworks, and tools

for continuous optimization of paid and organic traffic.

Monitor

market trends and competitor activities

to identify growth opportunities and refine traffic strategies.

Apply advanced methodologies (

descriptive, predictive, and prescriptive modeling

) to optimize analysis and outcomes.

Translate complex findings into

engaging, easy-to-digest presentations

with clear recommendations.

Support

online campaign execution

through analytics, uncovering trends in traffic, consumer behavior, and sales performance.

Manage

daily data routines, tool refreshes, updates, and scheduling.

Stakeholder Engagement & Capability Building

Deliver

ad-hoc analysis, deep dives, and contextual dashboards

across platforms and channels.

Build and maintain a

trusted stakeholder network

across Emerging Markets to ensure adoption of insights.

Advise stakeholders on

goal-setting, KPI design, performance monitoring, and optimization.

Continuously evolve the analytics practice by

exploring new tools, models, and partnerships.

Contribute to the

global adidas Digital Analytics community

, sharing best practices and keeping teams updated on the latest

industry trends and technologies.

Required Skills & Experience

3+ years’ experience

in Digital Analytics, Data Analytics, Business Intelligence, Demand Forecasting, Data Science, or related fields.

Proven expertise in

digital marketing analytics and eCommerce traffic measurement.

Strong knowledge of

Search Engine Optimization

SEO) / Search Engine Marketing (SEM), UX, CRM processes, eCommerce platforms, and web behavioral data.

Advanced skills in : Analytics tools :

Adobe Analytics, Amplitude, Appsflyer

Data visualization & BI :

Power BI

Programming / analysis :

Python & SQL

Strong

data visualization and presentation skills

with ability to simplify complex insights.

Strategic, holistic thinker with

project management experience.

Proficiency in

MS Office (especially Excel).

Fluent in

English (written & spoken).

Bachelor’s degree

in Business, Marketing, Data Science, or related field.