Digital Marketing Specialist

About the RoleWe are seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic team. The ideal candidate will possess a deep understanding of digital marketing strategies and platforms, with the ability to design, implement, and optimize campaigns that enhance our institution's visibility, engagement, and growth.

• Key ResponsibilitiesDevelop, execute, and manage digital marketing campaigns across multiple platforms including social media, search engines, and email marketing.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations.
• Conduct market research to identify trends, opportunities, and competitive strategies.
• Collaborate with internal teams to ensure brand consistency and alignment with institutional objectives.
• Manage and optimize SEO / SEM, website content, and digital assets to drive traffic and improve user experience.
• Plan and execute content marketing strategies, including blogs, newsletters, and digital publications.
• Stay abreast of emerging digital marketing trends, tools, and best practices to maintain a competitive edge.
• Qualifications & RequirementsBachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience (2+ years preferred) in digital marketing or a similar role.
• Strong knowledge of SEO, SEM, Google Analytics, and digital advertising tools.
• Proficiency in content management systems and social media platforms.
• Excellent communication, analytical, and organizational skills.
• Ability to work independently as well as collaboratively in a team environment.
• What We OfferAn opportunity to contribute to a prestigious institution with a strong legacy.
• A collaborative and professional work environment.
• Competitive compensation package aligned with experience and expertise.
• Opportunities for professional growth and development.