Digital Marketing Strategist

Job Description :

The primary objective of this role is to manage and execute paid social media campaigns for clients in the US / UK markets. This includes developing advertising strategies, creating engaging content, and tracking key performance indicators (KPIs) across various social media platforms.

Responsibilities include building and executing campaign frameworks aligned with client business objectives, managing campaign setup and delivery, optimizing media campaigns towards target KPIs, and providing strategic recommendations to shape future planning.

To ensure campaign success, the ideal candidate will possess a strong understanding of paid social best practices, including account structure, bidding strategy, targeting types, and their application to campaigns.

Additionally, the successful candidate will have experience in setting up and optimizing campaigns on social media platforms like Facebook, Instagram, Pinterest, TikTok, Snap, and Twitter.

Key Skills and Qualifications :

• 5+ years of experience in managing paid social campaigns
• Advanced data analysis skills, including Microsoft Excel
• Team management skills

Required Skills and Qualifications :

A combination of technical expertise, business acumen, and soft skills is essential for success in this role.

The ideal candidate will possess a unique blend of creativity, analytical thinking, and project management skills.

Strong communication and interpersonal skills are also necessary for effective collaboration with cross-functional teams.

This role requires a self-motivated individual who can work independently with minimal supervision.

Benefits :