Manager, Programmatic Analytics & Insights

Location : India (Remote)

About The Role

Zeta Global is seeking a Manager, Programmatic Analytics & Insights to join our growing team supporting one of our largest agency relationships. You'll sit at the intersection of data, strategy, and media performance—turning complex information into stories that drive smarter marketing and measurable results. In this role, you'll partner closely with cross-functional teams in Sales, Customer Success, Operations, Product, and Data Science to translate data into insights, guide campaign optimizations, and shape how Zeta delivers value through its programmatic ecosystem. You'll be a key contributor in helping clients understand why their campaigns perform the way they do—and how to make them perform even better.

What You'll Do

• Drive performance : Monitor and optimize programmatic media campaigns across display, video, and emerging channels to improve ROI and brand outcomes.
• Deliver insights : Translate performance data into clear, actionable insights and recommendations that influence client strategy and media investment complex information into stories that drive smarter marketing and measurable results. decisions.
• Build smarter reporting : Create and enhance dashboards, QBR presentations, and real-time campaign summaries that highlight key performance trends.
• Collaborate cross-functionally : Partner with Product and Engineering to refine Zeta's measurement tools, automation, and analytics frameworks.
• Mentor and Manage : Support junior analysts, share best practices, and help evolve the team's overall approach to campaign measurement and optimization.
• Innovate and evolve : Stay ahead of ad-tech trends, emerging privacy standards, and data-driven storytelling techniques to keep our analytics sharp and forward-thinking.

What You Bring

Company Summary

Zeta Global is a NYSE listed data-powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007 by entrepreneur David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company combines the industry's 3rd largest proprietary data set (2.4B+ identities) with Artificial Intelligence to unlock consumer intent, personalize experiences and help our clients drive business growth.

Our technology runs on the Zeta Marketing Platform, which powers 'end to end' marketing programs for some of the world's leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable.

Zeta Global is an Equal Opportunity / Affirmative Action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Zeta Global Recognized in Enterprise Marketing Software and Cross-Channel Campaign Management Reports by Independent Research Firm

https : / / www.forbes.com / sites / shelleykohan / 2024 / 06 / 19 / amazon-partners-with-zeta-global-to-delivergen-ai-marketing-automation /

https : / / www.cnbc.com / video / 2024 / 05 / 06 / zeta-global-ceo-david-steinberg-talks-ai-in-focus-at-milkenconference.html

https : / / www.businesswire.com / news / home / 20240904622808 / en / Zeta-Increases-3Q%E2%80%9924- Guidance

https : / / www.prnewswire.com / news-releases / zeta-global-opens-ai data-labs-in-san-francisco-and-nyc300945353.html

https : / / www.prnewswire.com / news-releases / zeta-global-recognized-in-enterprise-marketing-software-andcross-channel-campaign-management-reports-by-independent-research-firm-300938241.html

Skills Required

Tableau, Excel, Sql, Python