Search Engine Optimization Specialist

Job Description : We are looking for a proactive and skilled SEO Strategist to join our team in Pune and take full ownership of our SEO strategy. The ideal candidate will have hands-on experience in all aspects of SEO and a solid track record of improving website ranking, traffic, and conversions. Experience working on custom-made websites is a strong plus. Key Responsibilities : - Develop, implement, and manage comprehensive SEO strategies tailored specifically for our website and business goals.

• Conduct in-depth keyword research to identify growth opportunities and target terms aligning with content strategies.
• Optimize website structure, on-page elements, and content for enhanced search engine visibility and user experience.
• Produce and oversee SEO-friendly content including blogging, metadata, and landing pages.
• Execute technical SEO audits and work with web developers to resolve issues impacting search performance.
• Perform backlink analysis and develop link-building strategies to improve domain authority.
• Monitor SEO performance using analytics and reporting tools such as Google Analytics (GA4), Google Search Console, Ubersuggest, SEMrush, Keyword Planner.
• Provide actionable insights based on data analytics and site performance tracking.
• Stay up-to-date with the latest SEO trends, algorithm changes, and best practices. Requirements : - 1-4 years of experience in SEO with a strong understanding of SEO-content dynamics. Fresher are welcome to apply - Hands-on experience with SEO tools : GA4, Keyword Planner, Google Search Console, Ahrefs, SEMrush, Screaming Frong, etc.
• Proven experience working on SEO for custom-built websites is a plus.
• Solid experience in content optimization, website structure, blogging, and technical SEO.
• Ability to work independently and take complete ownership of the SEO strategy and execution.
• Strong analytical skills and the ability to translate data into actionable insights.
• Excellent communication skills and ability to work collaboratively within teams. This position is office-based in Pune. If you are passionate about SEO and want to own the end-to-end SEO process, this is the role for you.