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Marketing Strategist

Marketing Strategist

ValueMomentumHyderabad, Republic Of India, IN
1 day ago
Job description

Job Role : B2B Marketing Manager

Experience : 6-12 years

Location : Hyderabad

Key Responsibilities :

  • Campaign Management : Design, implement, and monitor effective marketing

campaigns that align with our business goals across various channels, including

email, social media, and digital advertising.

  • Content Creation : Develop and oversee the production of engaging marketing

    • content, such as blog posts, white papers, case studies, and newsletters, tailored for our target B2B audience.

  • Event Coordination : Plan and execute industry events, webinars, and conferences from conception through to completion, ensuring they meet our strategic objectives and brand standards.
  • Lead Generation : Utilize inbound and outbound marketing strategies to generate and nurture leads, enhancing the sales pipeline and contributing to revenue growth.
  • Market Research : Conduct ongoing market research and competitor analysis to stay ahead of industry trends and adjust marketing strategies accordingly.
  • Stakeholder Collaboration : Work closely with the sales, product, and BU leaders to create cohesive and integrated marketing strategies.
  • Analytics and Reporting : Measure and report performance of all marketing campaigns, assessing against goals (ROI and KPIs) to optimize future marketing strategies.
  • Social Media Management : Develop and implement strategies for growing follower base and enhancing engagement on various social media platforms tailored for a B2B audience.

    • Qualifications :

  • Any Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
  • Minimum of 6 years of experience in marketing, with a proven track record in a B2B environment , preferably in the IT or technology sector .
  • Strong understanding of current marketing tools and strategies, and able to lead integrated digital marketing campaigns from concept to execution.
  • Excellent communication, organizational, and project management skills.
  • Creative thinker with data-driven analytical aptitude.
  • Experience with CRM and marketing automation tools.
  • Strong team player with the ability to work across multiple functions and disciplines.
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    Marketing Strategist • Hyderabad, Republic Of India, IN