Paid Ads Specialist – Meta Ads

Location : Gurgaon

Experience : 2–5 years

Department : Digital Marketing / Performance Marketing

About the Role

We’re looking for a Paid Ads Specialist with a strong command over Meta Ads (Facebook & Instagram) to drive measurable growth across campaigns. You’ll plan, execute, and optimize paid campaigns to generate leads, increase brand awareness, and maximize ROI.

Key Responsibilities

Plan, create, and manage paid ad campaigns across Meta platforms (Facebook, Instagram).

Develop audience strategies – interest-based, behavioral, lookalike, and retargeting campaigns.

Write ad copies , choose creatives, and coordinate with the design team for campaign assets.

Manage daily budgets , track performance, and optimize campaigns for best CPA / ROAS.

Set up and monitor Meta Pixel , Conversion API , and custom event tracking.

Conduct A / B testing for creatives, audiences, and placements to improve performance.

Generate and analyze campaign reports to identify insights and present recommendations.

Stay updated with Meta algorithm changes , ad policies, and platform innovations.

Collaborate with content, design, and analytics teams to align campaign goals with overall marketing objectives.

(Optional, if multi-platform) : Assist in expanding paid media strategy across Google Ads, LinkedIn Ads, or YouTube .

Key Skills & Requirements

Proven experience managing Meta Ad Campaigns (Lead Generation, Conversion, Brand Awareness).

Strong understanding of Facebook Ads Manager , Business Suite , and Meta Analytics .

Knowledge of Pixel setup , CAPI , and data tracking tools (Google Analytics, Tag Manager).

Analytical mindset with experience in performance reporting and optimization .

Creative eye for ad copywriting and visual storytelling.

Ability to handle multiple campaigns simultaneously and meet deadlines.

(Preferred) Agency background or experience managing multiple brands.

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field.

Certification in Meta Blueprint is a plus.

KPIs / Performance Metrics

Cost per Lead (CPL) / Cost per Acquisition (CPA)

Return on Ad Spend (ROAS)

Click-Through Rate (CTR)

Conversion Rate

Ad Quality & Engagement Metrics