Video Editor

About Mendu Herbs

Mendu Herbs is a premium Himalayan Shilajit resin brand, ethically sourced and grounded in Ayurvedic wellness principles. We're scaling our DTC presence internationally through Shopify and driving aggressive growth via performance marketing across Meta, TikTok, and Google Ads.

The Role

We're seeking a full-time Video Editor & Creative Strategist to lead creative direction across all paid channels. You'll develop strategic creative pillars, produce video content and UGC assets, and provide data-driven creative recommendations that inform our paid advertising performance.

Key responsibilities

• Develop creative strategy and messaging pillars for Meta, TikTok, and Youtube campaigns
• Design and produce motion graphics, animated content, and short-form videos optimized for each platform
• Script and direct UGC content concepts; review and refine creator submissions for brand alignment
• Analyze campaign performance data and identify winning creative patterns to optimize future production
• Build and maintain creative asset library and documentation systems

Required qualifications

Preferred qualifications