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▷ Urgent! Marketing Lead – Performance & Growth

▷ Urgent! Marketing Lead – Performance & Growth

KILIGBengaluru, Karnataka, India
6 hours ago
Job description

About the Role :

We’re seeking a Marketing Lead – Performance & Growth to spearhead True North International’s digital growth across our consumer brands - Kilig and Nev. In this role, you’ll lead the growth charter across D2C and e-commerce platforms — owning acquisition, retention, and performance optimisation across digital channels. You’ll combine analytical precision with creative leadership to drive measurable business impact, leading a team of specialists and collaborating cross-functionally to deliver scale.

Key Responsibilities

1. Growth Leadership & Strategy

  • Define and own the performance marketing strategy and roadmap across digital and commerce channels.
  • Develop integrated multi-channel growth strategies across Meta, Google, SEO, Quick Commerce, and Marketplaces.
  • Identify and capitalize on emerging trends and new acquisition channels to drive incremental growth.
  • Partner with leadership to align growth goals with overall business and brand objectives.

2. Campaign Management & Optimization

  • Oversee planning, execution, and optimization of high-performance campaigns for ROAS, CPS, LTV, and conversion efficiency.
  • Lead the creative testing framework — drive A / B testing across creatives, ad copy, landing pages, and funnel experiences.
  • Collaborate with the Brand and Creative teams to craft performance-oriented content that converts and scales.
  • Implement best practices for funnel optimization, retargeting, and lifecycle marketing.

    • 3. Data & Insights

  • Lead data-driven decision-making using advanced analytics tools (GA4, Mixpanel, Looker, etc.) to measure performance and diagnose funnel drop-offs.
  • Build and maintain dashboards for campaign tracking, cohort analysis, and customer segmentation.
  • Translate consumer and behavioral insights into actionable strategies for sustained growth.

    • 4. Budget Management & Forecasting

  • Own and manage the overall performance marketing budget—allocate efficiently across channels for maximum ROI.
  • Build accurate forecasts for acquisition costs, growth targets, and campaign-level outcomes.
  • Evaluate channel performance regularly and recommend strategic reallocation for optimal results.

    • 5. Cross-Functional Collaboration

  • Lead, mentor, and develop a team of marketing specialists and analysts.
  • Collaborate closely with brand, design, content, and product teams to ensure integrated execution.
  • Foster a test-and-learn culture, encouraging innovation and rapid experimentation.

    • Experience :

  • 7–10 years of proven experience in performance marketing, growth, or digital leadership within consumer, lifestyle, or D2C brands.
  • Demonstrated experience in scaling paid performance channels and managing 7–8 figure monthly ad budgets.
  • Experience managing and mentoring a marketing or growth team.

    • Skills Sought :

  • Deep expertise in Meta Ads, Google Ads, and performance analytics.
  • Proficiency in A / B testing, automation, CRM, and retention tools.
  • Strong analytical mindset with the ability to translate complex data into growth actions.
  • Proven success in scaling performance campaigns from 0→1 and driving measurable growth.
  • Excellent cross-functional collaboration and communication skills.

    • What We Offer

  • An opportunity to own and shape the growth strategy for fast-scaling consumer brands.
  • Exposure to end-to-end marketing and brand-building across multiple digital ecosystems.
  • A dynamic, high-growth environment that values innovation, autonomy, and measurable impact.
  • Competitive compensation with performance-linked incentives.

    • About TrueNorth International

    True North International is the powerhouse behind Kilig and Nev, two of India’s fastest-growing consumer brands in the premium lifestyle and home & kitchen appliances space. Our mission is to provide customers with an exceptional range of innovative and high-quality products that enhance their daily lives and redefine modern living.

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    Performance Marketing Lead • Bengaluru, Karnataka, India

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