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Impact Guru - Manager - Public Relations

Impact Guru - Manager - Public Relations

ImpactguruMumbai, India
30+ days ago
Job description

About ImpactGuru :

ImpactGuru is India's leading crowdfunding platform that helps individuals raise funds for medical emergencies, social causes, and personal needs.

We're a mission-driven team passionate about using technology and storytelling to make healthcare more accessible and affordable for all.

Job Overview :

  • We are looking for a dynamic and driven PR Manager to lead media relations, enhance personal branding initiatives for key leadership, and create compelling written content across multiple channels.
  • This role is crucial in shaping the public perception of ImpactGuru and amplifying our brand narrative in the market.

Key Responsibilities :

Media Relations :

  • Build and maintain strong relationships with journalists, bloggers, and media outlets (online, print, and broadcast).
  • Secure meaningful media coverage across national and regional publications.
  • Proactively pitch ImpactGuru stories, thought leadership, and success stories.
  • Track media trends and monitor news coverage; share media insights with internal stakeholders.

    • Personal Branding for Leadership :

  • Craft and execute a comprehensive LinkedIn content strategy for CXOs and founders.
  • Drive visibility through speaking engagements, podcast features, interviews, and industry panels.
  • Identify opportunities for awards, recognitions, and expert commentary.

    • Content Development :

  • Write high-quality press releases, authored articles, blog posts, and op-eds.
  • Collaborate with internal teams to generate content ideas aligned with business priorities.
  • Ensure consistent messaging and brand voice across all public communications.

    • Crisis Communications :

  • Lead strategic crisis communications initiatives and oversee reputation management to safeguard and enhance Impact Guru's brand image during challenging situations.

    • Requirements :

  • Bachelor's or Master's degree in Communications, PR, Journalism, or a related field.
  • 4-7 years of experience in PR or corporate communications, preferably in a startup or digital-first environment.
  • Excellent media network and proven track record of media placements.
  • Strong writing and editing skills with a flair for storytelling.
  • Strategic thinker with the ability to manage multiple narratives and stakeholders.

    • What You'll Get?

  • Opportunity to work at a high-growth social impact startup.
  • Direct exposure to founders and leadership teams.
  • Ownership of high-impact narratives that influence real change.
  • A collaborative and entrepreneurial team culture.

    • (ref : iimjobs.com)

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